Account Marketing Senior Manager

Responsibilities

• Plan, execute, and manage demand generation programs to drive sales pipeline and revenue for the Account Management organization.
• Help translate quarterly marketing priorities into executable programs aligned to the marketing calendar.
• Own end-to-end execution of virtual and in-person marketing programs, including webinars, events, and business guides.
• Career Level - IC3
• Coordinate with internal stakeholders to secure campaign resources, align on content, and manage timelines.
• Create and manage slide decks, email copy, landing page copy, and supporting campaign assets.
• Own webinar logistics including Kaltura recording setup, speaker prep calls, tech checks, and live-day execution.
• Track program performance, lead flow, and execution milestones to ensure timely sales follow-up and campaign effectiveness.

Qualifications

• 6–8+ years of experience in Field Marketing, Demand Generation, or Integrated Marketing roles, preferably in B2B SaaS, IT, or enterprise technology environments.
• Proven experience managing a high volume of complex, multi-faceted event and webinar programs.
• Strong analytical and reporting skills with the ability to interpret data to drive decisions.
• Strong understanding of sales pipeline concepts and revenue-driven marketing.
• Excellent project management skills and attention to detail, with the ability to juggle multiple programs simultaneously.
• Strong written and verbal communication skills; comfortable leading calls and coordinating with senior stakeholders.
• Ability to operate independently with minimal supervision and maintain momentum in a fast-paced environment.
• Proactive mindset with a strong sense of ownership and accountability.
• Comfortable learning new tools, processes, and subject matter quickly.
• Experience with marketing automation platforms (preferably Eloqua).
• Understanding of landing page and microsite best practices.