Senior Account Based Marketing Manager

Your mission

We're seeking an experienced Senior Account Based Marketing Manager to drive strategic marketing initiatives targeting high-value enterprise accounts. You'll work closely with Sales, Marketing, and Customer Success teams to create personalized, multi-channel campaigns that accelerate pipeline growth and revenue in key accounts.

What You'll Do

• Develop and execute comprehensive ABM strategies for tiered strategic accounts
• Partner with sales leadership to identify, prioritize, and build account plans for strategic accounts
• Create personalized marketing campaigns that align with account-specific business objectives and buying journeys
• Design and implement multi-channel engagement strategies including digital, events, direct mail, and executive engagement working with various stakeholders and departments
• Campaign Management
• Orchestrate integrated campaigns across email, social media, content, events, and advertising
• Develop account-specific content and messaging that resonates with key stakeholders and decision-makers
• Manage campaign budgets and optimize investments across channels for maximum ROI
• Track and report on campaign performance, pipeline influence, and revenue impact
• Cross-Functional Collaboration
• Work closely with BDRs, Field Marketing, and Customer Success, Account Executives to align on account strategies
• Collaborate with Content, Product Marketing, and Creative teams to develop compelling account-specific assets
• Partner with Marketing Operations to ensure proper tracking, attribution, and reporting
• Analytics & Optimization
• Establish KPIs and success metrics for ABM programs
• Leverage generative AI platforms (ChatGPT, Claude, Copy.AI) to develop personalized, high-performing content for account-based marketing programs
• Analyze content performance metrics and engagement data to continuously optimize messaging, creative assets, and campaign effectiveness across target account segments
• Analyze campaign performance and provide actionable insights for continuous improvement
• Leverage intent data, engagement metrics, and sales feedback to refine targeting and messaging
• Report on pipeline generation, velocity, and revenue attribution

What You'll Bring To The Team

• 5-7 years of B2B marketing experience with at least 3 years focused on Account Based Marketing
• Proven track record of driving pipeline and revenue through ABM programs in enterprise software or technology companies
• Deep understanding of ABM methodologies, tools, and best practices
• Experience with marketing automation platforms (e.g., Marketo) and ABM tools (e.g., 6sense)
• Strong analytical skills with ability to interpret data and translate insights into action
• Excellent project management skills with ability to manage multiple campaigns simultaneously
• Outstanding communication and presentation skills

Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.