Segment Marketing Manager - Repair & Remodel
LP Building Solutions · Nashville, TN · 3 wk ago
MarketingFull-time
Job Purpose
Drive sales volume and strategic plan for the contractor/pro segment. Create a strategy with input from other functional leaders, including field sales and customer service to drive the Repair & Remodel business. Build regionally targeted strategies and oversee the execution with the creative and media plans to achieve local growth across the Country, including driving homeowner demand. Manage the loyalty programs that support our strategy and business goals and lead a team of marketing associates to assure successful execution.
In this position you will have the opportunity to:
- We’d love to meet you if…
- you’re passionate about building brands, from strategy to execution.
- you’re an expert in marketing within the B2B and/or B2C space.
- you like partnering with sales, agencies and senior leaders to deliver great work.
- you’re energized by big challenges and creating a plan to meet the challenge.
- you enjoy coaching and developing a team and bringing them together to deliver great work
If this sounds like you, join our growing team!
What do I need to be successful?
- Knowledge, Skills, and Abilities:
- Demonstrated expertise in marketing management and targeting segments.
- Excellent analytical, quantitative and financial skills.
- Ability to effectively manage and keep projects on track.
- Demonstrated leadership capability.
- Demonstrated expertise in written and oral communication skills.
- Knowledge of LP products and features preferred but not required.
- Experience:
- Minimum of 10+ years business experience, including significant amount of sales and/or marketing experience
- Familiar with the building products industry and/or channel marketing
- Or any equivalent combination of training, education, and experience that demonstrates the ability to perform the key responsibilities of this position.
- Understanding of marketing processes, analytics, executive reporting, and market positioning approaches
- Education
- Bachelor’s degree required, MBA preferred
Work Environment
Hybrid office environment
Some travel required for trade shows, events and customer meetings.