Segment Content Marketing Specialist, Data Center

Job Responsibilities

• Managing the development and optimization of all content needed for demand generation and ABM campaigns, complete with all required metadata
• Leveraging UX, Social and SEO COE expertise in the supporting COEs to shape and optimize all content supporting integrated campaigns
• Initiating development of landing page content objects in Workfront - must have good understanding of all Adobe Experience Manager components and set out clear briefs for copywriters and publishers on required messaging, layout and needed CTAs
• Initiating development of all required email campaigns in Workfront - must know all Eloqua email templates available and set out clear briefs on messaging, layout and needed CTAs for copywriters and Eloqua publishing teams
• Driving the creation of sales enablement and relevant digital assets such as flyers, brochures and catalogs that includes briefs on messaging, layout and needed CTAs
• Leading the creation of social posts, videos and other promotional material needed that includes briefs on messaging, layout and needed CTAs
• Acting as a bridge between BU and Segment scrum teams and driving involvement of both

Qualifications

• Basic Qualifications: Bachelor's degree from an accredited institution, Minimum of 5 years of marketing experience
• No relocation is offered for this role.
• Only candidates residing within a 50 mile radius of Beachwood, OH or Moon Township, PA will be considered.
• Active Duty Military Service member candidates are exempt from the geographical area limitation.
• Eaton will not consider applicants for employment immigration sponsorship or support for this position.
• This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.
• Preferred Qualifications: Experience developing B2B content strategies, ideally within the data center, technology, or industrial sectors, Demonstrated success supporting demand generation and account-based marketing (ABM) campaigns, Strong understanding of SEO, UX principles, and digital content optimization, Ability to translate technical concepts into compelling, customer-focused content