Search Engine Marketing - SEO - Analyst

Role Summary

Serve as the primary day-to-day liaison with AFC’s SEO agency, managing deliverables, timelines, and performance accountability.
Prioritize and advance technical SEO enhancements, including site architecture, crawlability, page speed, and schema.
Work with franchise owners and their local marketing agencies to align on local SEO best practices, citation consistency, Google Business Profile health, and market-level organic performance.
Monitor keyword rankings, organic traffic trends, and local search visibility across AFC’s location portfolio.
Develop and maintain SEO reporting dashboards and communicate performance insights to stakeholders.
Identify gaps and opportunities across national and local organic presence and translate them into clear action plans.
Assist the CMO with weekly performance reporting, integrating traffic data, digital KPIs, and business metrics into clear, executive-ready outputs.
Leverage tools including Claude, BI platforms, and web analytics to support deep-dive analyses and ad hoc strategic questions.
Help build and refine reporting frameworks that connect marketing activity to business outcomes.
Support preparation of board-level and leadership materials with data accuracy and analytical rigor.

What We’re Looking For

• 2–4 years of SEO experience, ideally in a multi-location, franchise, or healthcare environment
• Solid grounding in both technical SEO (site audits, Core Web Vitals, structured data) and local SEO (GMB, citations, local pack performance)
• Experience managing or coordinating with external agencies
• Proficiency with SEO tools such as Semrush, Ahrefs, Moz, Screaming Frog, or equivalent
• Comfort working with analytics platforms (Google Analytics, Looker, Tableau, or similar BI tools)
• Familiarity with AI-assisted analysis tools is a plus
• Strong communicator who can translate data into clear, actionable insights for non-technical stakeholders
• Detail-oriented, self-directed, and able to manage multiple workstreams across internal teams and external partners

Qualifications

Equal Opportunity Employer
Company-owned and franchise locations recruit, hire, train, and manage their own employees, set their own employment policies and procedures, and provide compensation and benefits determined by that franchise owner. Company-owned locations provide a comprehensive benefits package including medical, dental, vision, disability, life insurance, matching 401(k), and more.

Benefits

Comprehensive benefits package including medical, dental, vision, disability, life insurance, matching 401(k), and more.

Pay

Details TBD

Schedule

Details TBD