School Enrollment & Mktg Admin - ACEC HS 2027-2028

About the role

The School Enrollment & Marketing Administrator plays a crucial role in the success of Charter Schools USA (CSUSA) by acquiring new students and retaining existing ones. This position supports all aspects of the marketing and enrollment functions at the school, ensuring enrollment targets are met.

Responsibilities

• Builds awareness of the school and communicates its identity, mission, and vision to families and community stakeholders.
• Develops, updates, and modifies marketing plans, collaborating with the school and state teams to stay within the budget.
• Executes paid digital marketing strategies, providing images, testimonies, and information to support the school's marketing toolkit.
• Identifies and attends community outreach events to increase lead volume and collaborates with community organizations to enhance the school's reputation.
• Generates conversion of family interest into applications and enrollment by developing and implementing strategies to promote the school's identity and build trust.
• Manages the application and registration process, developing and deploying campaigns to support ongoing communication and retargeting efforts, and follows up with applicants to submit required documentation.
• Engages in retention strategies to improve start rates and minimize withdrawals, and develops family communication campaigns to improve engagement and retention.
• Improves retention, loyalty, and advocacy by identifying and implementing various advocacy strategies, capturing testimonials, and leveraging raving fans.
• Maintains a marketing and enrollment team at the school to serve as partners towards achieving marketing and enrollment goals, and provides regular status updates and reports to school leadership.

Requirements

• A 2-year college degree or equivalent experience (required) or higher (preferred).
• Previous sales or marketing background is highly desired.
• Previous School Enrollment Manager, Registrar, or equivalent experience desired.
• Demonstrated experience in social media and digital marketing on platforms like Facebook, Instagram, Twitter, and YouTube.
• Excellent customer service, organization, time management, and follow-up skills.
• Ability to present a professional office with great customer service skills.
• Positive attitude and willingness to collaborate with others.
• Detail-oriented and detail-focused.