School Enrollment & Mktg Admin

About the role

To join a team of people with the mission: Relentless Commitment to Student Greatness in School and in Life™. If you love inspiring and motivating young learners and want to put students first in education, CSUSA is the right place for you. We deliver on our promise of Strong Minds, Good Hearts™ through an education model that gives every student the opportunity for success.

Responsibilities

• Builds Awareness of School
• Understands and can effectively communicate to families and community stakeholders on charter schools, Charter Schools USA, and the school's identity, mission, and vision.
• Works with school leadership to help refine the school's identity and ensure the school properly represents its identity.
• Develops, updates, and modifies marketing plans regularly in collaboration with school and state team and ensures they are within the school budget.
• Collaborates with state and national marketing and enrollment team to execute paid digital marketing strategies by providing images, testimonies, identity-related data, and information.
• Identifies, attends, and participates in community outreach events to build and increase the lead volume inside and outside of normal school hours.
• Identifies and collaborates with community organizations that can ultimately become a partner and lift the school's reputation, identity, and awareness.
• Identifies and purchases school promotional items from the marketing toolkit in consideration of the marketing budget.
• Reviews and leverages local consumer research to ensure marketing strategies align with family interests.
• Maintains awareness of competition, offerings, and market changes.
• Identifies school stories, testimonials, and thought leadership opportunities to write and promote on-site and socially.
• Works with public relations agencies and local media to promote events, accolades, and differentiating opportunities.
• Generates Conversion of Family Interest Into Ultimate Application and Enrollment
• Develops, implements, and monitors strategies to promote the identity of the school and build the trust of families interested in the school.
• Utilizes the customer relationship management tool (CRM) to build, generate, capture, influence, and convert families throughout the conversion pipeline.
• Develops and provides internal stakeholders with training and materials so they can properly support the enrollment function during key M&E yearly milestones, such as intent to return, start of year calls, warm body count, etc.
• Follows up with applicants to submit/complete required documentation (e.g. driver's license, birth certificates, and proofs of address) for enrollment.
• Coordinates with school-based special populations staff members to ensure special populations data & documents (including Home Language Surveys) are gathered and shared regularly with the team as students enroll.
• Reviews student records to ensure current information, accuracy, and completeness before syncing with the student information system (SIS).
• Works with other school enrollment stakeholders, such as the SRS, to ensure students are properly identified and coded in the district/parish/state student systems.
• Collaborates to Improve Retention, Loyalty & Advocacy
• Develops and executes family communication campaigns that improve engagement and retention campaigns by utilizing forms and reminder letters, emails, and texts.
• Coordinates with principal and other staff members on student withdrawals and looks for trends and reasons to lower withdrawals.
• Engages the school team to support the start of the year Pre-First Day and warm body counts.
• Identifies, implements, and monitors various advocacy strategies to capture testimonials, identify ambassadors, and leverage raving fans.
• Marketing and Enrollment Team Membership
• Develops marketing and enrollment team at the school to serve as partners towards achieving marketing and enrollment goals for the school.
• Identifies school members who can assist M&E functions and cross-train them to support M&E activity and act as a backup if needed.
• Provides status updates, reports, and progress on marketing and enrollment-related projects to school leadership regularly.
• Communicates and collaborates with school leaders and M&E Area Managers on strategies, plans, and goals.

Qualifications

• 2-year college degree/equivalent experience (required) or higher (preferred).
• Previous sales or marketing background is highly desired.
• Previous School Enrollment Manager, Registrar, or equivalent experience desired.
• Demonstrated experience in social media and digital marketing on Facebook, Instagram, Twitter, and YouTube.
• Understanding of engaging and optimized content.
• Minimum of 2 years relevant experience.
• Excellent customer service skills.
• Excellent organization, time management, and follow-up skills.
• Must be able to present a professional office with great customer service skills.
• Must have a positive attitude and be able to collaborate with others, while helping to maintain a pleasant working environment.
• Must be detail oriented.
• Being bilingual is a plus, but not required.
• Able and willing to work successfully with students, parents, and staff.
• Must pass a background check.
• Able and willing to take directions.
• Excellent references including attendance and punctuality.
• Proactive and takes initiative.
• Drives projects to completion.
• Insists on the highest level of quality.