School Enrollment & Marketing Admin

Charter Schools USA (CSUSA) is one of the largest and highest performing education management companies in the United States, proudly serving over 82,000 students in over 150 schools across four states. Founded by Jonathan Hage in 1997, CSUSA's mission is a Relentless Commitment to Student Greatness in School and in Life™. CSUSA provides an academically rigorous education to students, equipping them with real-world readiness and preparing them for college or career after graduation. With an unwavering dedication to the success of students from every background, CSUSA is closing the gaps in achievement and opportunity, keeping our promise of Strong Minds, Good Hearts™.

About the Role

If you love inspiring and motivating young learners and want to put students first in education, CSUSA is the right place for you. As a School Enrollment & Marketing Administrator, you will be responsible for the acquisition of new students and retention of existing students to ensure enrollment targets are met for the school. This role executes strategies, with the assistance of the principal, that support all aspects of the marketing and enrollment functions at the school. You will act as an external representative of the school to the community.

Responsibilities

• Builds Awareness of School
  • Understands and effectively communicates to families and community stakeholders about charter schools, Charter Schools USA, and the school's identity, mission, and vision.
  • Works with school leadership to refine the school's identity and ensure proper representation.
  • Develops, updates, and modifies marketing plans regularly in collaboration with the school and state team, ensuring they are within the school budget.
  • Collaborates with state and national marketing and enrollment teams to execute paid digital marketing strategies by providing images, testimonies, identity-related data, and information.
  • Identifies, attends, and participates in community outreach events to build and increase lead volume inside and outside of normal school hours.
  • Identifies and collaborates with community organizations that can become partners and lift the school's reputation, identity, and awareness.
  • Identifies and purchases school promotional items from the marketing toolkit, considering the marketing budget.
  • Reviews and leverages local consumer research to align marketing strategies with family interests.
  • Monitors competition, offerings, and market changes.
  • Identifies school stories, testimonials, and thought leadership opportunities to write and promote on-site and socially.
  • Works with public relations agencies and local media to promote events, accolades, and differentiating opportunities.
• Generates Conversion of Family Interest Into Ultimate Application and Enrollment
  • Develops, implements, and monitors strategies to promote the identity of the school and build trust with interested families.
  • Utilizes the customer relationship management tool (CRM) to build, generate, capture, influence, and convert families throughout the conversion pipeline.
  • Builds a healthy list of interested families using various strategies and events.
  • Follows up regularly with families who express interest in the school to encourage applications.
  • Develops a content strategy to strengthen the school identity and improve family engagement.
  • Collaborates with school staff and teachers to create website and social content.
  • Publishes content on the website and social platforms and monitors engagement metrics.
  • Plans and coordinates marketing efforts for student recruiting, including information sessions, tours, open houses, and orientations, ensuring an exceptional consumer experience.
  • Develops and deploys email, text, or print campaigns to support ongoing communication and retargeting efforts to prospective families using the CRM.
  • Co-plans with school leadership to offer family incentives to increase lead volume.
• Manages Application & Registration
  • Works towards building application volume beyond the school target and programmatic capacity to ensure a waitlist and fully enrolled school.
  • Develops, implements, and monitors various enrollment strategies to improve application volume, such as family referrals.
  • Manages the application pipeline through enrollment reports and the student registration system, ensuring enrollment policies and processes are followed, including prompt seat offerings.
  • Identifies and oversees the yearly marketing and enrollment schedule, including intent to return, open enrollment, and lottery dates, and communicates with school M&E stakeholders and staff.
  • Develops and provides internal stakeholders with training and materials to properly support the enrollment function during key M&E yearly milestones.
  • Follows up with applicants to submit/complete required documentation (e.g., driver's license, birth certificates, proofs of address) for enrollment.
  • Coordinates with school-based special populations staff to ensure special populations data and documents (including Home Language Surveys) are gathered and shared regularly.
  • Receives documentation and enters data from source documents to ensure students are fully registered.
  • Reviews student records to ensure current information, accuracy, and completeness before syncing with the student information system (SIS).
  • Works with other school enrollment stakeholders, such as the SRS, to ensure students are properly identified and coded in district/parish/state student systems.
• Collaborates to Improve Retention, Loyalty & Advocacy
  • Works with school leadership to develop and execute retention strategies for existing students to improve retention, start rates, and minimize withdrawals.
  • Continuously monitors and ensures the school adheres to CSUSA policies on withdrawals.
  • Develops and executes family communication campaigns that improve engagement and retention using forms, reminder letters, emails, and texts.
  • Coordinates with the principal and other staff members on student withdrawals and looks for trends and reasons to lower withdrawals.
  • Engages the school team to support the start of the year Pre-First Day and warm body counts.
  • Identifies, implements, and monitors various advocacy strategies to capture testimonials, identify ambassadors, and leverage raving fans.
• Marketing and Enrollment Team Membership
  • Develops the marketing and enrollment team at the school to serve as partners towards achieving marketing and enrollment goals.
  • Identifies school members who can assist M&E functions and cross-trains them to support M&E activity and act as a backup if needed.
  • Provides status updates, reports, and progress on marketing and enrollment-related projects to school leadership regularly.
  • Communicates and collaborates with school leaders and M&E Area Managers on strategies, plans, and goals.

Requirements

• 2-year college degree or equivalent experience (required) or higher (preferred).
• Previous sales or marketing background is highly desired.
• Previous experience as a School Enrollment Manager, Registrar, or equivalent is desired.
• Demonstrated experience in social media and digital marketing on platforms such as Facebook, Instagram, Twitter, and YouTube.
• Understanding of engaging and optimized content.
• Minimum of 2 years of relevant experience.
• Excellent customer service skills.
• Excellent organization, time management, and follow-up skills.
• Must present a professional office demeanor with strong customer service skills.
• Must have a positive attitude and collaborate well with others while maintaining a pleasant working environment.
• Must be detail-oriented.
• Bilingual ability is a plus but not required.
• Ability and willingness to work successfully with students, parents, and staff.
• Must pass a background check.
• Ability and willingness to take directions.
• Excellent references, including attendance and punctuality.

Qualifications & Skills

• Ability, comfort, and success in speaking to prospective families and community partners to influence them to apply, enroll, or partner with the school.
• Ability to strategically use insights and metrics from social media (e.g., Facebook, Instagram, Twitter, YouTube) and digital marketing to promote the school and CSUSA.
• Understands how to engage and optimize content through social and digital media.
• Proficient experience with Microsoft Office (Outlook, Word, Excel, PowerPoint), Student Information System (SIS), CRM, Adobe Acrobat, and Canva.
• Ability to adapt and incorporate emerging software technology into daily use.
• Detailed knowledge of Federal, State, and local requirements for K-12 schools and charter school law preferred.
• Ability to work and interact with individuals at all levels of the organization.
• Ability to organize, prioritize, and manage multiple priorities.
• Ability to establish a set of operating principles and routines, driving projects to completion while insisting on the highest level of quality.
• Excellent communication skills: oral (including presentations), written, interpersonal (active listening), negotiating, and influencing.
• Ability to respond to management direction and solicit feedback to improve performance.
• Good knowledge of company and departmental policies and procedures.
• Leads by example in adherence and knowledge of CSUSA and the school's vision, mission, and values, demonstrating commitment to act ethically and promote a team concept.
• Follows through on duties and projects assigned.
• Participates in and completes training programs offered to increase skill and proficiency related to assignments.
• Reviews current developments, literature, and technical sources of information related to job responsibility.
• Ensures adherence to good safety procedures.
• Proactive and takes initiative.
• Thinks creatively.
• Drives projects to completion and insists on the highest level of quality.

Work Environment

• Usual office working conditions.
• Travel within or outside of the state may be required.
• Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force as frequently needed to move objects.