School Enrollment & Marketing Admin

About the role

Join a team dedicated to Relentless Commitment to Student Greatness in School and in Life™. Inspire and motivate young learners, putting students first in education.

Responsibilities

• Builds awareness of the school and understands how to communicate effectively to families and community stakeholders.
• Develops, updates, and modifies marketing plans, collaborating with the school and state teams to stay within budget.
• Identifies and collaborates with community organizations to enhance the school's reputation and awareness.
• Generates conversion of family interest into ultimate application and enrollment through various strategies and events.
• Manages application and registration, developing and implementing strategies to exceed enrollment targets.
• Improves retention, loyalty, and advocacy by executing retention strategies and family communication campaigns.
• Maintains a marketing and enrollment team to support the school's goals and objectives.

Requirements

• 2-year college degree or equivalent experience (required)
• Previous sales or marketing background (highly desired)
• Previous School Enrollment Manager, Registrar, or equivalent experience (desired)
• Demonstrated experience in social media and digital marketing (Facebook, Instagram, Twitter, YouTube)
• Excellent customer service, organization, time management, and follow-up skills
• Ability to work with students, parents, and staff
• Positive attitude and willingness to collaborate
• Detail-oriented and bilingual is a plus

Skills

• Strategic use of insights and metrics from social media and digital marketing
• Proficient experience with Microsoft Office, Student Information System (SIS), CRM, Adobe Acrobat, and Canva
• Adaptable to incorporating emerging software technology
• Understanding of federal, state, and local requirements for K-12 schools and charter school law (preferred)
• Excellent communication skills: oral, written, interpersonal, negotiating, and influencing
• Proactive, takes initiative, thinks creatively, drives projects to completion, insists on the highest level of quality