Enrollment Marketing Writer

Position Information

Title: Enrollment Marketing Writer
Division/Office: University Communications & Marketing
Status: Full Time, Exempt
Classification: EAM III
Reports to: Vice President for Communications and Marketing

Duties and Responsibilities

• Develop, write, and edit enrollment-focused communications for prospective undergraduate and graduate students.

• Create and maintain segmented communication flows within Slate CRM based on audience, academic interest, geography, stage in the enrollment funnel, and other recruitment variables.

• Write personalized email campaigns, admission letters, recruitment correspondence, event invitations, text messages, and other student communications.

• Collaborate with admissions counselors and enrollment leadership to support recruitment objectives through targeted messaging.

• Ensure communications maintain a consistent institutional voice while addressing the unique interests and needs of diverse student populations.

• Write compelling copy for digital and print recruitment advertising campaigns, including: Digital display ads, Social media advertising, Search engine marketing campaigns, Print publications, Recruitment brochures and viewbooks, Event promotion materials.

• Develop persuasive calls to action that drive inquiries, applications, campus visits, and enrollment deposits.

• Serve as the primary content developer for Slate CRM communications, including email campaigns, letters, text messaging, landing pages, and recruitment collateral.

• Support enrollment marketing campaigns through message development, content strategy, and audience-focused storytelling.

• Write and update admissions and academic program website content designed to improve engagement and conversion.

• Develop landing page copy for recruitment campaigns and enrollment initiatives.

• Optimize content for usability, search engine visibility, and prospective student experience.

• Collaborate with web and marketing teams to ensure content alignment across digital channels.

• Build, manage, and test communications within the Slate CRM platform.

• Implement personalization, conditional content, and audience segmentation strategies.

• Conduct quality assurance reviews of communication campaigns, ensuring accuracy, functionality, and brand consistency.

• Monitor communication performance metrics and recommend content improvements based on engagement and conversion data.

• Work with admissions operations staff to support communication workflows and campaign execution.

• Partner with Enrollment Management leadership and the Assistant Vice President of Communications and Marketing to develop communication strategies that support recruitment goals.

• Collaborate with academic departments to translate program features into compelling student-centered messaging.

• Participate in enrollment marketing planning and campaign development.

• Maintain awareness of higher education enrollment trends, student communication preferences, and best practices in CRM marketing.

Education and Experience

• Minimum Education: Working in higher education admissions, enrollment marketing, or student recruitment.

• Experience with the Slate CRM platform, including communication development, segmentation, personalization, and campaign management.

• Experience writing for undergraduate, graduate, or adult learner recruitment audiences.

• Understanding of enrollment funnels, conversion strategies, and prospective student behavior.

• Knowledge of SEO and digital content strategy.

• Experience interpreting campaign analytics and making data-informed content recommendations.

• Commitment to supporting enrollment growth through effective communication strategies.

• Knowledge of Chaminade University’s programs and Catholic Marianist mission.

Skills

• Exceptional writing, editing, and storytelling skills across multiple formats.

• Ability to translate complex topics into clear, engaging language.

• Strong attention to detail, organization, and meeting deadlines.

• Comfortable working independently and collaboratively.

• Some experience with basic CMS and email/CRM systems, and social media.

• Basic photo editing.

Physical Requirements

• Ability to lift, move, maintain, and set up computer, audio-visual, and simulation lab equipment weighing up to 50 lbs., without assistance.

Disclaimer

This list of responsibilities is not exhaustive. Details relating to both essential and non-essential functions of the job are not precise and are only an approximation, which can vary on a day-to-day basis and are subject to change on an as-needed basis and/or in the sole discretion of supervisory management.