Enrollment Marketing Consultant

Role Overview The Enrollment Marketing Consultant (EMC) serves as a strategic partner to institutions engaged with Encoura through the Enrollment Marketing Solutions team. Working in collaboration with the Director of Enrollment Marketing Strategy, the EMC supports the development, execution, and optimization of data-informed enrollment marketing strategies designed to help institutions achieve their enrollment goals. This role contributes to the full campaign lifecycle, including student search strategy, communication planning, campaign coordination, reporting, and performance optimization. The EMC partners closely with internal cross-functional teams to ensure campaigns are executed accurately and on time, aligned with institutional objectives, and to build strong, consultative relationships with partner institutions. Successful Enrollment Marketing Consultants are collaborative, strategic, detail-oriented professionals who thrive in a client-focused environment. They bring curiosity, strong communication skills, and a passion for helping institutions connect with prospective students through thoughtful, data-informed enrollment marketing strategies. A Day in the Life Support assigned institutions through the planning, execution, and optimization of enrollment marketing campaigns and communication strategiesBuild and maintain strong relationships with partner institutions through proactive communication, responsiveness, and ongoing collaborationAnalyze institutional enrollment goals, current marketing efforts, and areas of opportunity to support strategic recommendationsAssist in translating institutional needs into actionable marketing plans aligned with enrollment objectivesContribute to renewal conversations and identify opportunities for additional solutions or services that align with institutional goals and challengesCoordinate with Enrollment Services on student search strategy, prospect segmentation, and purchase planningDevelop and implement electronic and print communication plans, along with the creative team, aligned to institutional objectives and campaign strategiesSupport digital marketing efforts through campaign coordination, execution support, and performance monitoringPartner with internal teams, including Enrollment Services, Eduventures, Financial Aid Consulting, Digital Operations, creative/production teams, and others, to ensure projects are delivered accurately and on scheduleContribute to cross-functional teams or pods responsible for executing complex, multi-channel enrollment marketing initiativesMonitor campaign performance and enrollment metrics, identifying trends and recommending adjustments as neededPrepare and deliver client reporting, campaign summaries, strategic updates, and performance insightsIncorporate insights from enrollment consulting, market research, and data analysis into campaign recommendations and planningProactively optimize efforts and align student search strategy with communications, digital marketing, and prospect engagement activitiesMaintain awareness of enrollment marketing trends, student search strategies, and data-informed best practices to support client successLead client presentations, training sessions, and strategic discussions as neededSupport internal collaboration and alignment around client goals, campaign priorities, and project executionContribute to team knowledge sharing, process improvement, and best practice developmentParticipate in ongoing professional development opportunities to strengthen expertise in enrollment marketing strategy, communications, and analytics Role Progression Within 1 month, you’ll: Understand department structure and observe client engagements.Within 3 months, you’ll: Actively participate in client facing solutions and internal cross functional teams.Within 6 months, you’ll: Assume responsibility for assigned clients and manage ongoing projects. About You Bachelor’s degree required; master’s degree preferred 5+ years of leadership in a marketing services capacity, preferably in an Office of Admissions, Enrollment Management, or Higher Education setting Experience designing and executing complex, goal-oriented marketing campaigns and/or recruitment strategiesAbility to understand and communicate multifaceted data and outcomesPrior involvement in strategic student search purchasing and executionExcellent verbal and written communication skills Comfortable with public speaking and presenting concepts to large audiencesKnowledge of CRM and other admissions technologies preferredExtensive knowledge of Microsoft Office products and presentation software Demonstrates strong interpersonal skills while fostering honesty, integrity, professionalism, and respect in all interactionsDemonstrates flexibility and adaptability to changing priorities Demonstrates strong organizational and time-management skills with the ability to successfully oversee multiple projects concurrentlyAbility to work effectively both independently and as part of a collaborative team environmentSuccessful candidates will be required to complete and pass a CLEAR™ identity verification as part of the pre-employment screening processCLEAR™ Candidate FAQ The annual base salary range for this exempt position is $75,000–$93,000 and reflects the midpoint through maximum of the established range for this role. Encoura establishes compensation using national market data, internal equity considerations, and organizational budget factors to ensure fairness and consistency across the organization. Certain roles may also be eligible for variable compensation in addition to base salary. Employees in this role are eligible for Encoura’s comprehensive benefits package, which includes health insurance, retirement contributions, paid time off, and other programs that support employee well‑being. About Us Encoura’s mission is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. Since 1972, the Company has evolved its products and services to better represent the link between students and higher education institutions and to create the highest probability of student success. Encoura’s expertise now spans enrollment, research, marketing, student success, and advancement and provides an unmatched combination of higher education experience and innovative solutions for colleges and universities. The Company also offers Encourage® — the nation’s largest free college and career planning program used by millions of high school students and educators nationwide. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. All applicants must be eligible to work in the U.S. Encoura endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the Talent Team. Applicants from California, please review the CA HR Privacy Notice. To review our privacy policy, please click this link: https://encoura.org/privacy-policy/