Enrollment Marketing Specialist

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Benefits, Pay, Schedule, Skills, Qualifications? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Include a section only when posting has real, specific content for it. Do not repeat job title as heading. Do not put Job ID / requisition numbers as headings as headings. Remove boilerplate, navigation, legal, EEO, equal-opportunity, scam-warning, duplicated lines, application instructions. Preserve all substantive info. We need to parse posting. Key parts: - Intro paragraph: "The Enrollment Marketing Specialist supports the planning, execution, and evaluation of marketing initiatives that promote Alfred University's undergraduate, graduate, transfer, online, and pre-college programs. Working closely with the Vice President for Marketing and Communications, Enrollment Management, and the Marketing and Communications team, this position assists with multi-channel marketing campaigns that engage prospective students and support recruitment goals. In this on-campus position, the Enrollment Marketing Specialist coordinates marketing projects across digital, print, email, social media, events, and advertising while helping ensure consistent messaging and a positive prospective student experience throughout the enrollment journey. This position is ideal for a creative, organized, and data-curious marketing professional looking to grow in higher education marketing." That's about the role. So we can put

About the role

then

with that paragraph. - Compensation: "Compensation for this role is between $33.85 and $34.36 per hour." That's Pay. So we need a Pay section with that info. - Responsibilities: There's a "Key Responsibilities" heading then bullet list items. We need to capture them as

• . The bullet list includes multiple items under subheadings: "Enrollment Marketing Support", "Campaign and Content Coordination", "CRM and Email Marketing", "Analytics and Reporting", "Collaboration". The content includes sentences. We need to preserve all substantive info. Should we keep subheadings? The instruction: Use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use

  • for any list of duties/requirements/benefits, and

    for prose. So we can have a Responsibilities section with

    Responsibilities

    then a
    containing each bullet as
    • . Should we include the subheadings inside
    • ? Probably we can include them as part of the li text. Eg:
    • Enrollment Marketing Support: Assist in the execution of integrated marketing campaigns supporting undergraduate, graduate, transfer, online, and pre-college recruitment...
    . That preserves content. We need to extract each bullet. Let's list them: Under "Key Responsibilities": - Enrollment Marketing Support Assist in the execution of integrated marketing campaigns supporting undergraduate,graduate, transfer, online, and pre-college recruitment Coordinate campaign timelines, marketing deliverables, and project schedules Support recruitment marketing initiatives that increase awareness, inquiries, applications, and enrollment Help develop marketing materials for recruitment events, admissions initiatives, and enrollment campaigns - Campaign and Content Coordination Coordinate digital, print, email, social media, and advertising projects Assist in developing recruitment communications and marketing assets Work with the creative team to ensure projects are completed on schedule Coordinate marketing requests from Undergraduate Admissions, Graduate Admissions, and academic colleges Coordinate updates for recruitment websites, landing pages, and digital content Gather information from academic departments for recruitment marketing Assist with organizing photography, video, and student stories Help maintain recruitment publications and digital assets - CRM and Email Marketing Assist with email communications using Slate CRM and other marketing platforms Support audience segmentation and communication workflows Help coordinate recruitment communication calendars Assist with campaign testing and quality assurance - Analytics and Reporting Monitor campaign performance and prepare routine reports Assist with tracking inquiries, applications, campaign metrics, and engagement Support data collection using GA4, Slate, and other marketing tools Recommend improvements based on campaign results and audience engagement - Collaboration Serve as a marketing liaison for Admissions and Graduate Admissions Work closely with the Digital Experience team, Social Media Manager, Graphic Designer, and Communications staff Coordinate vendors and project logistics as assigned Assist with marketing support for recruitment events and campus visits We need to preserve all that. - Requirements: "Requirements:" then bullet list: Bachelor’s degree in marketing, communications, or related field One to three years of marketing, communications, or related experience Strong organizational, project management, and written and verbal communication Familiarity with social media and digital marketing platforms Ability to manage multiple projects simultaneously Proficiency in Microsoft Office and basic marketing technologies Then "Preferred Experience with email marketing or CRM platforms Familiarity with Google Analytics or digital marketing reporting Experience using content management systems Higher education marketing experience Experience with Canva, Adobe Creative Cloud, or similar creative software" These are "Preferred" but still part of requirements? The instruction: Use sections for Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We have Requirements (mandatory) and maybe Qualifications (preferred) or Skills. We could treat "Requirements" as mandatory list, and "Preferred Experience" as "Qualifications" or "Skills". The instruction says include a section only when posting has real, specific content for it. So we can have Requirements (mandatory) and Qualifications (preferred). Or we could combine them under Requirements but separate with headings? Better to follow typical: Requirements (mandatory) and Qualifications (preferred). Or Skills (preferred). Let's decide: Use Requirements for mandatory, Qualifications for preferred. Or Skills for preferred. The examples given: Qualifications, Skills, Benefits, Pay, Schedule. So we can have Requirements (mandatory) and Qualifications (preferred). Or Skills (preferred). I'll put Requirements for mandatory, Qualifications for preferred. Now Benefits: The posting does not mention benefits explicitly. No benefits section. So we should not include Benefits. Schedule: Not mentioned. So no Schedule. Pay: we have compensation per hour. So Pay section. Now also there is "Physical Demands & Work Environment:" and "About Alfred University:" and EEO statements. Those are boilerplate? The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "About Alfred University:" is descriptive about the institution, not boilerplate? It's substantive info about the employer. Should we keep? The instruction says preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "About Alfred University:" is not EEO, it's about the university. It's substantive. Should we include? Possibly as part of About the role? But we already have About the role describing the job. The "About Alfred University:" is separate. Could be considered "About the company". Not in the list of headings but we could incorporate into About the role or maybe a separate section like "About the University". However the instruction only mentions those specific headings as examples; we could add other headings if needed? It says use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says "use

    for section headings (e.g. ...)". Likely they expect only those headings. The "About Alfred University:" could be considered part of About the role? Might be okay to include in About the role paragraph. But we already have a paragraph about the role; we could append the Alfred University description to that paragraph. However that might be mixing role description with company description. But it's substantive; we can include it in About the role as additional context. Let's do that: combine the intro paragraph and the Alfred University description into one

    under About the role. Now Physical Demands & Work Environment: This is likely boilerplate? It's describing physical demands, maybe not essential to the role? It's not EEO but it's about work environment. Could be considered substantive? The instruction says remove boilerplate, but physical demands might be considered boilerplate? Usually it's standard language. I'd say remove it as it's generic. Also the repeated EEO lines duplicated; remove them. Also "Powered by JazzHR 9CwGk05b7l" is boilerplate; remove. Now we need to output only HTML fragment. Structure:

    About the role

    ... combined paragraph ...

    Responsibilities

    • ... each bullet ...
    ...

    Requirements

    • ... mandatory ...
    ...

    Qualifications

    • ... preferred ...
    ...

    Pay

    Compensation for this role is between $33.85 and $34.36 per hour.

    No Benefits, Schedule. Check for duplicated lines: Ensure we didn't include duplicate EEO lines. Now craft the About the role paragraph. Original intro: "The Enrollment Marketing Specialist supports the planning, execution, and evaluation of marketing initiatives that promote Alfred University's undergraduate, graduate, transfer, online, and pre-college programs. Working closely with the Vice President for Marketing and Communications, Enrollment Management, and the Marketing and Communications team, this position assists with multi-channel marketing campaigns that engage prospective students and support recruitment goals. In this on-campus position, the Enrollment Marketing Specialist coordinates marketing projects across digital, print, email, social media, events, and advertising while helping ensure consistent messaging and a positive prospective student experience throughout the enrollment journey. This position is ideal for a creative, organized, and data-curious marketing professional looking to grow in higher education marketing." Alfred University description: "About Alfred University: Lighting the way for students since 1836. “We've always been a place for makers, especially those who make the future. Our commitment to independent thinking, creativity, academic rigor, and community have made us a unique kind of leader since 1836.” Alfred University (AU) was founded on principles of social justice in 1836 by liberal, independent thinkers who placed high value on education for all citizens. The University has retained and built upon the strong values of its founders, developing as an institution of national and international renown that is responsive to the needs of contemporary society while remaining consistent with the spirit of its origins. Alfred University is the second oldest coeducational college in the United States as well as one of the earliest nineteenth-century colleges to have enrolled African American and Native American students. It has a long-standing history of educating socially conscious students who make a difference in their professions and their communities. Over the course of the twentieth century, Alfred University evolved into a complex institution offering a full range of programs in the liberal arts and sciences, art and design, engineering, business, education, counseling, and school psychology to its nearly 2,000 undergraduate and graduate students that live, learn, and play on a 232-acre campus located in an idyllic, creative valley in Western New York." We can combine them into one paragraph, maybe two sentences? Better to keep as one paragraph but could be long; still okay. We'll produce:

    The Enrollment Marketing Specialist supports the planning, execution, and evaluation of marketing initiatives that promote Alfred University's undergraduate, graduate, transfer, online, and pre-college programs. Working closely with the Vice President for Marketing and Communications, Enrollment Management, and the Marketing and Communications team, this position assists with multi-channel marketing campaigns that