Salesforce Marketing Cloud Sr Developer

About the role

Seeking an experienced Salesforce Marketing Cloud (SFMC) Developer with 8+ years of experience to design, develop, enhance, and support customer engagement solutions using Salesforce Marketing Cloud Engagement (MCE) and Marketing Cloud Advanced/Data Cloud. The role combines hands-on development, marketing automation, integrations, troubleshooting, and collaboration with business and technical teams.

Responsibilities

• Develop and maintain SFMC solutions including emails, email templates, dynamic content, content blocks, CloudPages, landing pages, forms, preference centers, and transactional email solutions.
• Build personalization using AMPscript, SSJS, SQL, personalization strings, and dynamic content.
• Design and manage customer journeys through Journey Builder, including triggered, transactional, nurture, and multi-step campaigns.
• Manage Automation Studio activities such as SQL queries, imports, exports, data extracts, file transfers, audience segmentation, and automation optimization.
• Support Marketing Cloud Advanced/Data Cloud capabilities including audience creation, segmentation, activations, customer profiles, and Data Cloud to Marketing Cloud integrations.
• Develop API-based integrations and Salesforce CRM integrations using Marketing Cloud Connect.
• Create and maintain custom CloudPages, subscription centers, lead capture forms, and campaign landing pages.
• Perform testing, deployment support, troubleshooting, and maintain technical documentation.

Required Technical Skills

• Salesforce Marketing Cloud Engagement (MCE)
• Journey Builder
• Automation Studio
• Content Builder
• Email Studio
• CloudPages
• AMPscript
• SQL
• HTML/CSS
• JavaScript and Server-Side JavaScript (SSJS)
• APIs and Salesforce CRM integrations
• Subscriber management, segmentation, and email deliverability best practices

Preferred Certifications

• Salesforce Certified Marketing Cloud Administrator
• Salesforce Certified Marketing Cloud Developer
• Salesforce Certified Marketing Cloud Consultant
• Salesforce Certified Data Cloud Consultant
• Salesforce AI Associate / AI Specialist

Profile

A strong SFMC developer with expertise in marketing automation, customer journey orchestration, personalization, data management, integrations, and campaign execution, capable of delivering scalable and high-performing digital marketing solutions while working closely with architects, marketers, analysts, and administrators.

Pay

The base compensation range for this role in the posted location is $73,150–$174,000. Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting. This range may be subject to change as permitted by law. The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction, including geographic location; education and qualifications; certifications and licenses; relevant experience and skills; seniority and performance; market and business consideration; and internal pay equity. It is not typical for candidates to be hired at or near the top of the posted compensation range. In addition to base salary, this role may be eligible for additional compensation such as variable incentives, bonuses, or commissions, depending on the position and applicable laws.

Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini's discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.

Benefits

Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:

• Paid time off based on employee grade (A-F), defined by policy: vacation 12–25 days depending on grade, company paid holidays, personal days, and sick leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility