Salesforce Architect

Key Responsibilities

• Design and own end-to-end cross-cloud architecture across Salesforce B2C Commerce (SFCC), Marketing Cloud, Data Cloud, and Sales/Service Cloud, ensuring seamless sharing of customer identity, profile, transactional, and behavioral data.
• Define and govern a unified customer identity strategy, shared data models, naming conventions, and audience definitions to maintain data consistency across all Salesforce platforms.
• Architect and oversee integration patterns using REST, SOAP, streaming, ETL/reverse ETL, and middleware technologies to connect Salesforce platforms with enterprise systems including POS, ERP/SAP, OMS, loyalty platforms, and analytics solutions.
• Lead data activation strategies by defining the flow of data from source systems into Salesforce Data Cloud and enabling activation across Marketing Cloud Journeys, personalization platforms, and SFCC storefronts.
• Translate business requirements from merchandising, marketing, and operations teams into scalable, secure, high-performance Salesforce solution architectures.
• Develop and maintain solution blueprints, technical architecture documents, integration specifications, data flow diagrams, and other design artifacts to support engineering and implementation teams.
• Review and govern solution architecture, integration designs, and development deliverables produced by internal engineering teams and onshore/offshore implementation partners, ensuring adherence to Salesforce best practices and enterprise architecture standards.
• Provide architectural leadership and technical guidance to SFCC development teams responsible for storefront implementation and ongoing enhancements.
• Evaluate build-versus-buy options by assessing Salesforce AppExchange products, third-party connectors, and emerging Salesforce capabilities such as Data Cloud, Agentforce, and Salesforce Personalization, recommending solutions aligned with the organization's technology roadmap.
• Collaborate closely with business stakeholders, enterprise architects, product owners, and engineering teams to ensure scalable, maintainable, and future-ready Salesforce solutions across the enterprise.

Required Qualifications

• 10+ years of Salesforce platform experience with several years in a Salesforce Architect role.
• Hands-on experience with Salesforce Commerce Cloud (B2C Commerce/SFCC), Marketing Cloud, Data Cloud, Sales Cloud, and Service Cloud.
• Strong expertise in enterprise integration using REST APIs, SOAP APIs, ETL, streaming technologies, middleware, and event-driven architectures.
• Experience designing customer identity, master data, and enterprise data integration solutions.
• Strong understanding of Salesforce architecture best practices, security, governance, and performance optimization.
• Experience integrating Salesforce with ERP/SAP, POS, OMS, loyalty, and analytics platforms.
• Excellent communication and stakeholder management skills with the ability to work across business and technical teams.
• Salesforce Architect certifications are highly preferred.