Salesforce Analyst

Responsibilities

• Advance Gift of Hope’s mission, vision and core values.
• Serve as Gift of Hope’s Salesforce subject matter expert.
• Provide user support and training for Salesforce users, troubleshoot issues and develop and coordinate activities that support user adoption on an ongoing basis.
• Collaborate with Marketing & Communications on materials to be delivered through Marketing Cloud.
• Build delivery schedules/e-marketing journeys as requested.
• Ensure communications are consistent, accurate, follow brand standards and are delivered as scheduled.
• Coordinate with the Senior Digital Marketing Specialist to ensure best practice in digital/email marketing and customer relationship management (CRM) use across multiple departments engaged in external e-marketing/communications.
• Ensure the accuracy, integrity, and security of Salesforce data.
• Perform regular data cleansing and de-duplication.
• Run quarterly audits to maintain consistent naming conventions, data integrity and consistency.
• Develop procedures and enhancements for new workflows.
• Respond to tier-one service Salesforce tickets, making add moves or changes as needed.
• Collaborate with Gift of Hope’s external Salesforce development vendor on projects as needed.
• Support and maintain data flows with external databases and tracking tools; monitor and analyze effectiveness of programs; analyze trends; provide regular reports.
• Collaborate with internal stakeholders to ensure effective technologies are aligned and leveraged.
• Identify and maintain third-party add-ons in support of departmental/organizational objectives.
• Maintain current knowledge of industry trends and stay up to date with professional and technical knowledge in CRM best practices including Salesforce's triannual releases.
• Proactively monitor release updates.
• Independently manage special projects as assigned.

Qualifications

• Education and Training Required: Bachelor’s degree in Business Administration or related field (or equivalent work experience).
• Experience and Skills Required: 3-5 years’ experience developing/building marketing journeys, preferably Salesforce Marketing Cloud; experience with data management tools; excellent problem-solving, analytical, and communication skills; excellent collaboration skills with both technical and non-technical stakeholders; excellent critical thinking and ability to analyze, resolve problems and develop solutions.