Sales Specialist, Senior Living

About the role

The Senior Living Sales Specialist is a key driver of occupancy and revenue growth, responsible for executing strategic sales and marketing initiatives, managing the full sales cycle, and fostering strong relationships with prospective residents and referral sources. This role ensures a seamless move-in experience and contributes to the overall success of the senior living community.

Responsibilities

• Achieve and sustain occupancy goals - Develop and implement targeted sales strategies to meet or exceed budgeted occupancy levels through effective lead generation, conversion, and retention.
• Lead discovery and tour experiences - Conduct personalized discovery sessions and community tours for prospective residents and their families, highlighting the benefits and lifestyle offered.
• Career Growth - Participate in daily sales huddles with the Executive Director to review pipeline activity, discuss strategy, and align priorities.
• Budget Accountability - Monitor and manage the departmental budget, ensuring cost-effective execution of sales and marketing initiatives.
• Additional Duties - Perform other related responsibilities as assigned to support the overall success of the community.

Requirements

• Bachelor’s degree in marketing, business, or a related field preferred
• Minimum of 2 years’ experience in senior living sales and marketing
• Knowledge of applicable laws and regulations governing senior living communities
• Senior Living experience strongly preferred
• Proven success in sales, preferably in senior living, healthcare, hospitality, or a relationship-driven industry
• Strong closing skills with the ability to achieve and exceed sales targets
• Excellent communication, presentation, and interpersonal skills
• Ability to build trust and rapport with seniors, families, and professional referral sources
• Highly organized with strong follow-up and time management skills
• Proficiency with CRM systems, Microsoft Office Suite, and digital communication tools
• Compassionate, empathetic, and motivated by helping others

Qualifications

• Pass a pre-employment background check and drug screen

Skills

• CRM systems
• Microsoft Office Suite
• Digital communication tools

Benefits

• Health, dental, vision insurance effective within 2 weeks of starting your new job
• Gym membership reimbursement
• Paid parental leave
• 401K

Pay

$65k plus bonus

Schedule

Full-Time