Sales Specialist

About the role

LakeHouse Senior Living operates care and lifestyle-focused Independent Living, Assisted Living, and Memory Care communities across five states, serving approximately thousands of residents and families. Guided by our Pillars of Excellence, LakeHouse fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead. As part of one of the largest senior living families in the United States, LakeHouse communities have earned Great Place to Work® certifications from 2022–2026. LakeHouse is a place where purpose thrives, culture unites us, and opportunity is always present. We continually aspire and invest in learning and development opportunities that support our team members’ professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.

Responsibilities

• Drive Occupancy Growth
• Own community census goals by executing a disciplined sales process that consistently converts leads into move-ins.
• Build urgency throughout the sales cycle while maintaining an exceptional customer experience.
• Conduct professional discovery conversations, presentations, and community tours that inspire confidence and lead to commitments.
• Meet or exceed monthly occupancy, inquiry conversion, and move-in goals.
• Lead Through Influence
• Quickly integrate into assigned communities and become a trusted sales leader.
• Coach and mentor community leadership and sales teams on best practices, accountability, and sales execution.
• Collaborate with Executive Directors and Regional Leadership to develop community-specific census recovery strategies.
• Help establish daily sales discipline and create momentum within each community.
• Build Business Development
• Develop relationships with physicians, hospitals, rehabilitation centers, case managers, and referral partners.
• Represent the community at networking events and outreach opportunities.
• Analyze local market trends and competitive positioning to strengthen community performance.
• Manage the Sales Process
• Maintain accurate CRM documentation and forecasting.
• Conduct follow-up throughout the entire buying journey.
• Coordinate successful move-ins with community leadership.
• Ensure every prospect receives a high-touch, concierge-level experience.

Qualifications

• Bachelor's degree preferred.
• 5+ years of successful senior living sales experience in Independent Living, Assisted Living, and Memory Care.
• Demonstrated history of consistently achieving occupancy and move-in goals.
• Strong closing skills with the ability to navigate complex family decision-making.
• Experience partnering with Executive Directors and operational leadership.
• Willingness to travel 70–90% throughout Indiana, Illinois, Ohio, and Wisconsin.

Preferred

• Multi-community or regional sales support experience.
• Experience leading or mentoring other sales professionals.
• Strong business development and referral network experience.
• Experience improving occupancy in challenged communities.