Sales Specialist

About the role

Cedarhurst Senior Living is a leading provider of senior living communities, dedicated to enriching the lives of residents through exceptional care and personalized services. At Cedarhurst, we believe our team is our greatest strength and invest in comprehensive training and career growth opportunities.

Responsibilities

• Function as primary contact for phone inquiries and walk-in visitors to drive occupancy.
• Responsible for outside marketing to increase professional referrals.
• Discover the needs of prospective residents and their families and attempt to find appropriate solutions to those needs (including, potentially, a move to Assisted Living, Memory Care or Independent Living).
• Create and cultivate productive relationships with other businesses and resources for senior adults, in order to offer resources to prospects and to receive referrals from those sources.
• Document all planned and completed marketing activities in a provided database, in accordance with standards established by the support team.
• Monitor the marketing budgets and spend lead generation dollars according to the needs of the campaign.
• Strategize with VP of Sales, Regional Director of Sales, Area Sales Directors and portfolio Executive Directors and other CRD’s in developing creative programs to identify and connect with key referral sources in the community and identify ways to maintain and nurture those relationships.
• Aid in the development of a marketing plan and assist in updating monthly or as needed to address changing conditions or opportunities.
• Aid Executive Director in developing Cedarhurst associate’s skills in building relationships, discovery of needs, wants and interests, overcoming objections, closing, and follow-up and maintenance marketing.
• Aid community in exploring strategic sales approaches for all prospects during coaching sessions.
• Must be able to meet the travel requirements: frequent local travel to communities with occasional evenings, weekends and overnight travel, as needed.

Qualifications

• Bachelor’s Degree strongly preferred
• Two or more years of successful sales experience (2-5 years preferred), with prior experience in senior living strongly preferred
• Demonstrated sales closing skills with a consistent record of high occupancy results
• CPR or BLS certification preferred
• Demonstrated proficiency in common digital tools and applications, including Microsoft Office programs (Outlook, Excel, Word), web-based platforms, electronic health record systems, and any HR-related systems as applicable.