Sales Specialist

ESSENTIAL FUNCTIONS

• Drive occupancy and revenue growth in assigned communities.
• Manage the sales process from inquiry through move-in.
• Conduct discovery calls, appointments, tours, home visits, and follow-up activities.
• Maintain consistent prospect outreach utilizing established sales systems and CRM workflows.
• Achieve monthly inquiry, tour, deposit, and move-in goals.
• Assist communities with closing opportunities and overcoming barriers to conversion.
• Support lease-up and stabilization initiatives.

CRM & Lead Management

• Maintain accurate and timely documentation within the CRM.
• Monitor lead response times and sales activity metrics.
• Review sales reports and identify opportunities for improvement.
• Re-engage cold, lost, and inactive prospects.
• Ensure compliance with company sales processes and follow-up standards.

Sales Coaching & Training

• Mentor and support community sales professionals.
• Provide coaching on discovery, objection handling, closing techniques, and CRM utilization.
• Conduct role-playing, sales training, and performance improvement sessions.
• Aid Executive Directors in fostering a culture where "everyone sells."

Marketing & Business Development

• Develop and maintain referral relationships with elder law attorneys, financial advisors, real estate agents, hospitals, physicians, rehabilitation providers, home health agencies, senior centers, and other professional referral sources.
• Participate in networking events, community outreach activities, and professional organizations.
• Assist with open houses, educational seminars, and marketing events.
• Evaluate local market conditions and competitor activity.

Interim Community Support

• Serve as interim sales leadership during vacancies.
• Assist communities experiencing occupancy challenges.
• Serve as interim support during new community openings, expansions, and strategic projects.
• Collaborate with regional leadership to implement action plans for occupancy improvement.

PERSONAL QUALITIES

• Customer Service Orientation – extends to both internal and external customers.
• Strong project management skills.
• Confident and dynamic personality.
• Strong creative outlook.
• Proficient computer skills including but not limited to Microsoft Office, Google Docs, and marketing programs.

QUALIFICATIONS AND EDUCATION

• Bachelor's degree preferred.
• Minimum three years of successful sales experience, preferably in senior living, healthcare, hospitality, real estate, or consultative sales.
• Demonstrated ability to meet or exceed sales goals.
• Strong communication, presentation, and relationship-building skills.
• Proficiency with CRM systems and Microsoft Office.
• Experience utilizing WelcomeHome CRM is preferred.
• Experience supporting multiple communities or regions.
• Knowledge of Independent Living, Assisted Living, and Memory Care operations.