Sales Operations Coordinator

About the role

The Sales Operations Coordinator is the organizational and technical backbone of the sales function. This role keeps the sales pipeline, customer data, presentation materials, and follow-up actions on track and current, freeing the sales team to stay focused on customers and revenue-generating activity. It combines strong project and data discipline with the ability to build polished, customer-ready materials and to drive multiple workstreams to completion with minimal supervision.

Responsibilities

• Own CRM data integrity – maintain and update customer, prospect, opportunity, and activity records so pipeline information is accurate, current, and reportable.
• Maintain the sales pipeline – track and report across gov, schools, police & fire, challenge coin, and wholesale accounts; catalog all new items with images, pricing, and quotes on the appropriate trackers.
• Own trade show execution – handle all pre- and post-show logistics, coordination, materials, and follow-up.
• Build sales presentations and materials – produce polished, customer-ready decks, proposals, and collateral from rough inputs for the sales team; keep all sales materials current.
• Track action items to completion – manage follow-ups across the sales team and ensure timely closure.
• Coordinate the sales calendar – schedule meetings, customer visits, presentations, and sales travel agendas.
• Process sales documents – handle sales orders, quotations, and related documentation accurately.
• Coordinate cross-functionally – interface with finance, production, purchasing, logistics, and customer service on sales-related matters.

Qualifications

• Advanced Excel – builds and maintains trackers, pivot tables, and clean reporting from raw data (not just data entry).
• PowerPoint – creates polished, customer-ready presentations and proposals independently, from rough inputs to finished deck.
• Outlook – advanced calendar, meeting, and travel coordination across multiple people.
• Highly organized – exceptional project and time management; able to run multiple workstreams simultaneously without dropping details.
• Self-directed – follows projects from initiation through completion with minimal supervision.
• Strong communicator – excellent written and verbal communication by phone and email.
• Detail-oriented – high accuracy in data entry and reporting.
• 1–3 years of sales support, sales operations, or comparable administrative/coordination experience.
• Experience with ERP and CRM systems; customer service experience preferred.