Sales & Marketing | Director of Public Relations

Role and responsibilities

• DEVELOP ONGOING PUBLIC RELATIONS STRATEGIC/TACTICAL PLANS
• OVERSEE DAY-TO-DAY PR OPERATIONS
• MANAGE STATE AND LOCAL GOVERNMENT RELATIONS

Performance measures

• Contribute to improved financial performance via various measurable PR efforts (Yield, Revenue, EBITDA)
• Generate significant growth year-over-year in awareness, preference, trial and key initiatives for the brand
• Grow year-over-year in earned media placements/mentions across all planned communication channels
• Maintain a positive working relationship with key internal and external clients
• Generate significant audience and engagement growth across all social channels
• Improve customer response rates and satisfaction via social media