Director of Public Relations and Marketing

About the role

The Director of Public Relations and Marketing at Four Seasons Chicago is responsible for developing and executing integrated communications and marketing strategies that enhance the property’s brand, strengthen its reputation, and drive commercial impact. This role reports to the Commercial Director and oversees media relations, reputation management, crisis communications, marketing communications, social and influencer engagement, and digital performance marketing.

Essential Job Functions

• Develop and lead the annual PR and Marketing strategy and supporting channel plans aligned with commercial goals and property priorities.
• Lead the creation and execution of the integrated marketing and communications calendar, including campaign plans, global brand initiatives, and on-property activations and F&B promotions.
• Identify and analyze seasonal trends, key moments, priority feeder markets, and target audiences to inform annual marketing and campaign planning.
• Apply market intelligence, consumer trends, guest insights, and competitive analysis to guide positioning and data-driven decision-making.
• Adjust strategies as market conditions evolve.
• Build and maintain strong relationships with tier-one local, regional, and international media through proactive pitching, press trips, immersive experiences, representation at in-market media events, and ongoing engagement.
• Maintain an up-to-date Press Room with media materials and property assets aligned to strategic narratives and brand standards.
• Direct local PR agency work: define scopes, expectations, and success measures; ensure deliverables support property priorities.
• Develop and execute an annual awards strategy aligned with brand priorities, overseeing submissions for hospitality, travel, lifestyle, culinary, wellness, and sustainability awards.
• Lead integrated marketing campaigns across paid, owned, and earned channels to drive reach, conversion, and aspiration, ensuring seamless orchestration and alignment with brand guidelines.
• Define and activate the property’s unique positioning through compelling storytelling and creative expression in partnership with Global and Regional teams.
• Manage production and coordination of property photo and video shoots to support brand storytelling, always-on content needs, and campaign priorities; maintain the property’s image and video library and usage rights.
• Identify, evaluate, negotiate, and activate strategic brand collaborations, applying strong judgment and commercial acumen to ensure alignment with brand positioning, guest experience, and measurable commercial impact.

What We Are Looking For

• Bachelor’s degree in communications, Public Relations, Marketing, or a related field; or equivalent experience.
• Minimum 5 or more years of experience in public relations and marketing, including leadership responsibilities; luxury hospitality or related industry experience preferred.
• Excellent writing, presentation and communications skills, with a strong sense of quality and a creative mind set.
• Proven ability to develop and execute integrated content strategies across paid, owned, and earned channels to deliver measurable outcomes and optimize ROI.
• Experience in overseeing paid media and SEO strategies, interpreting performance dashboards, and partnering with agencies to optimize initiatives.
• Critical thinking and sound decision-making under pressure.
• High level of organization with attention to detail and ability to manage complex projects.
• Resilience and adaptability in a fast-paced environment.

What We Are Offering You

• Compensation Range: $125,000 - $135,000
• Annual Incentive Plan
• Complimentary stays at Four Seasons worldwide (subject to availability)
• Free employee meals prepared by the culinary team
• Complimentary dry cleaning of employee uniforms
• A robust benefit plan, including medical, dental, vision, life insurance, 401(k) and paid time off.