Director of Marketing And Public Relations

About the role

The Director of Marketing and Public Relations plays a critical role in Phelps Health and its affiliate organizations, focusing on integrated marketing, branding, public relations, and communication strategies.

Responsibilities

• Develops, executes, and reports on an annual strategic marketing plan including market research, consumer insights, competitive analysis, marketing campaigns, advertising, digital engagement initiatives, and public relations efforts.
• Oversees management of all branding, marketing, advertising, digital marketing, and public relations activities for Phelps Health and its affiliates.
• Collaborates with organizational leaders to develop marketing strategies that support growth initiatives, service line priorities, and community engagement objectives.
• Identifies and evaluates strategic growth opportunities through market analysis, consumer insights, and industry trends to support organizational priorities, service line growth, and long-term business objectives.
• Articulates Phelps Health's desired brand identity, market position, and value proposition, ensuring consistent communication across internal and external audiences.
• Manages and coordinates media interest in Phelps Health and ensures regular contact with target media. Serves as Phelps Health representative with the media and provides appropriate responses to media requests.
• Manages Marketing department staff to include responsibilities for coaching, performance management, and staff development.

Requirements

• Bachelor’s Degree in marketing, communications, business, or an equivalent field required.
• Master's degree in marketing, communications, business administration, healthcare administration, or a related field preferred.
• In lieu of a Master's Degree, applicants with advanced certifications in public relations, digital marketing, analytics, CRM, branding, or related disciplines may be considered.
• A minimum of 10 years of progressively responsible experience in marketing, communications, public relations, business development, or strategic planning required.
• A minimum of 5 years leadership experience required.
• Experience leading organizational change, strategic growth initiatives, brand development, and cross-functional projects preferred.

Qualifications

• Independent body mobility to access a standard office environment with shelves and drawers of varying heights.
• Vision sufficient to read a computer screen, 12 point and finer printed text and hand written documents.
• Manual dexterity to operate a computer keyboard on a daily basis.
• Sit for up to one hour at a time.
• To transport, lift or carry materials (sometimes voluminous and weighing up to 15 pounds).
• To speak and hear sufficiently to communicate clearly in person and over the telephone.
• Mental stamina for problem solving and dealing with stressful situations.
• Prioritizing multiple tasks.
• Interpret and apply oral/written instructions.

Skills

• Strategic planning and execution.
• Market research and analysis.
• Consumer insights and trend identification.
• Brand development and communication.
• Media relations and public relations.
• Leadership and team management.

Benefits

N/A

Pay

N/A

Schedule

N/A