Director of Marketing & Public Relations

About the role

The Director of Marketing and Public Relations leads the integrated marketing and communications strategy for Fairmont Kea Lani, enhancing brand equity, driving revenue growth, and positioning the resort as a global leader in luxury hospitality.

Responsibilities

• Serve as strategic lead for all marketing, public relations, digital, and branding initiatives at Fairmont Kea Lani.
• Direct a high-performing in-house team and cross-functional agency network, overseeing advertising, digital media, public relations, social, creative, design, and influencer programs.
• Steward community engagement and corporate social responsibility efforts.
• Contribute as a core member of resort leadership team, guiding business priorities, long-range planning, and cross-functional initiatives.
• Lead the development and delivery of monthly corporate and ownership reports.
• Cultivate and manage high-value relationships with destination partners, industry organizations, brand stakeholders, and media.
• Oversee monthly forecasting, accruals, and budget management.
• Develop and deliver integrated annual public relations and communications strategies.
• Manage reputation and review response strategy.
• Collaborate cross-functionally with operational departments to develop guest-facing communication materials.
• Lead crisis communications strategy and execution.
• Provide strategic oversight of resort social media channels.
• Develop annual marketing strategies, campaign plans, and budgets.
• Provide strategic communications support, messaging development, and writing/editing assistance.
• Advise on and develop content for internal communication channels.
• Develop marketing and public relations initiatives that support employee engagement.
• Provide media training and crisis communications guidance.
• Foster a culture of aloha through engaging, personalized, timely, and professional communication and service.

Qualifications

• Exceptional written, verbal, and interpersonal communication skills.
• Strategic, creative, and highly organized with the ability to manage multiple priorities.
• Understanding of integrated marketing, public relations, brand positioning, digital marketing, and crisis communications.
• Proven ability to build and maintain meaningful relationships with media, influencers, industry partners, and community stakeholders.
• Experience leading creative campaigns, storytelling initiatives, media relations, and high-profile partnerships.
• Strong project management, administrative, and budget management skills.
• Proficiency in Microsoft Office and familiarity with website, social media, and digital marketing platforms.
• Appreciation for Hawaiian culture and a commitment to authentically promoting the destination of Maui.

Pay

$110,000 - $133,000

Schedule

Varying schedules, including overnight, weekends, and holidays, to accommodate the business and demands of the hotel.