Director of Marketing and Public Relations

Fitness Formula Clubs (FFC) owns and operates 10 upscale, mid and large size multi-use health, sports fitness and spa centers in the Chicago area. We provide corporate wellness programs, health insurance reimbursable nutrition therapy services, signature group fitness programs, spa treatment services, individual and group training, physical therapy and medically based rehabilitation programs. Each Chicagoland location is dedicated to supporting the local community. FFC is recognized by the fitness industry for creating a distinct member experience delivered by its professional staff.

About the role

This position reports to the Chief Revenue Officer (CRO) and manages three direct reports: Marketing Manager, Senior Designer, and Field Marketing Manager. The role supports all clubs in a corporate capacity by managing day-to-day marketing activities, increasing web traffic, expanding brand awareness, and driving qualified leads.

Responsibilities

• Oversee implementation of the marketing strategy and public relations strategy, including content, campaigns, events, digital marketing, and public relations.
• Manage the marketing budget process: establishing and monitoring.
• Develop and implement the Brand strategy.
• Create marketing, communications, and public relations strategies to attract new members and support retention of existing members.
• Collaborate with the Senior team to support sales objectives by providing lead generation tools and marketing materials.
• Guide the day-to-day activities of the marketing team to ensure all marketing objectives are executed on time.
• Define marketing materials and programs, including all internal and external communication.
• Assist in the execution of web, SEO/SEM, marketing database, email, and inbound advertising campaigns, and evaluate metrics.
• Manage the production of all print medium, including rate cards, brochures, in-club flyers, posters, Connections e-magazine, digital screens, etc.
• Oversee the management and presence of all social media channels and direct programs to improve brand awareness, reputation, and public relations (including crisis management communications).
• Measure, evaluate, and report performance of all traditional and digital marketing campaigns and assess against goals (ROI and KPIs).
• Visit competitor facilities, review their digital communications and websites.
• Participate in the planning, execution, and activation of live on/offsite member and employee events.
• Conduct continuous analysis of the competitive environment and consumer trends.
• Maintain accuracy of the FFC website by updating or removing outdated content, programs, offers, and staff changes immediately.
• Review and edit monthly dues increase notification letters and coordinate with the Billing Department.
• Draft, review, and/or edit outgoing correspondence for the CEO to investor partners, outside parties, and/or FFC staff.
• Attend and participate in weekly Senior Leadership Team meetings, including taking meeting minutes.

Requirements

• 5 days a week on-site at the corporate office (619 West Jackson Blvd, Chicago, IL).

Pay

Salary + Bonus = $90K+ (based on experience).

Benefits

• Health insurance (Medical, Dental, and Vision through Blue Cross Blue Shield of Illinois).
• 401(k) with company match.
• Company-paid life insurance.
• Professional Development: FFC matches 50% of educational costs up to $200/year.
• Fitness Education: Discounts on certifications (e.g., Pilates, Yoga, Personal Trainer).
• Continued Education: Access to FFC University courses and discounted certifications.
• Complimentary club membership at all FFC locations.
• 25% discount on Spa, Retail, and Fitness classes.
• Additional perks: Pet Insurance, T-Mobile discounts, and more.
• Inclusive and diverse team environment.