Director of Marketing

Director of Marketing Location: Chicago, IL Schedule: Hybrid – Tuesday through Thursday in-office | Monday & Friday remote Build the Future of Marketing at Scale Marketing Scale Marketing is looking for an innovative, strategic, and hands-on Director of Marketing to build and lead our internal marketing organization from the ground up. This is a newly created leadership role designed for someone who thrives in entrepreneurial environments and wants the opportunity to shape an agency's marketing vision, brand presence, and long-term growth strategy. You'll have the autonomy to create the roadmap, build the team, implement the technology stack, and establish the playbooks that will drive Scale Marketing's next phase of growth. If you're passionate about content strategy, SEO, AI-powered marketing, thought leadership, and building something from scratch, we'd love to meet you. What You'll Do As Director of Marketing, you will serve as the architect of Scale Marketing's marketing strategy while partnering closely with executive leadership and the sales organization. Key responsibilities include: · Develop and execute a comprehensive marketing strategy aligned with company growth objectives. · Build and scale the internal marketing department, including future hiring, processes, and best practices. · Create and lead a best-in-class content marketing strategy that positions Scale Marketing as an industry thought leader. · Drive SEO initiatives to increase website traffic, organic visibility, and lead generation. · Develop AI-driven marketing strategies that improve efficiency, content creation, campaign performance, and customer engagement. · Build executive thought leadership through speaking engagements, conference participation, webinars, podcasts, and media opportunities. · Lead award submission strategies that increase agency recognition and credibility. · Grow brand awareness and social media audiences across multiple channels. · Partner with business development and sales leadership to generate qualified leads and support revenue growth. · Evaluate, implement, and optimize marketing technology platforms and CRM systems. · Establish KPIs, reporting dashboards, and performance metrics to measure marketing success. · Stay ahead of emerging marketing trends, AI technologies, and agency best practices. What We're Looking For · 10+ years of progressive marketing leadership experience. · Previous experience working within a marketing, advertising, or media agency environment is required. · Proven success developing and executing content marketing strategies that drive measurable business growth. · Deep expertise in SEO, organic growth strategies, and digital marketing. · Experience leveraging AI tools and technologies within modern marketing organizations. · Demonstrated success building teams, departments, or marketing functions from the ground up. · Strong executive presence with exceptional communication and presentation skills. · Experience developing thought leadership campaigns and executive branding initiatives. · Strong understanding of CRM platforms, marketing automation tools, analytics, and content marketing technologies. · Collaborative leadership style with the ability to influence executives and cross-functional teams. Preferred Qualifications · B2C agency marketing experience. · Experience growing social audiences and increasing website traffic through content-first strategies. · Background supporting business development and agency growth initiatives. · Experience planning industry events, speaking engagements, or award programs. What Success Looks Like During your first year, you'll: · Build the strategic foundation for Scale Marketing's internal marketing organization. · Launch impactful content marketing initiatives that increase brand visibility. · Grow website traffic, SEO performance, and social media engagement. · Establish executive thought leadership through speaking opportunities and media exposure. · Create scalable marketing processes, technology, and reporting. · Build a roadmap for future team expansion as the company continues to grow. Why Scale Marketing? This is more than a Director of Marketing position—it's an opportunity to create a marketing organization from the ground up.