Sales & Marketing Director

Responsibilities

• Maintains and/or improves upon the occupancy level and revenue production of the community in accordance with the marketing and business plans to include completing sales calls and closing sales.
• Develops and maintains relationships with and generates leads through residents, family, and professional referral sources.
• Plans, coordinates, and implements monthly prospect and/or referral source activities and events.
• Promotes the community services through brochures, flyers, press releases, and other forms of media.
• Follows up and executes sales processes with all leads from events.
• Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.
• Monitors conversion ratios regarding Business Development calls to direct referrals, prospect calls, and tours and collects and analyzes data to prepare weekly and monthly reports.
• Provides frequent sales performance issue information to Regional Sales management.
• Maintains working knowledge of the lead management system and uses system to maximize sales effectiveness.

Qualifications

• Bachelor’s Degree in Marketing, Business, or related field from an accredited college or university is preferred, or equivalent combination of experience and education is required.
• A minimum of five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required.
• Frequent car travel requires the incumbent to possess and maintain a valid driver's license.