Marketing & Sales Director

About the Eames Institute

The Eames Institute of Infinite Curiosity is a nonprofit public charity dedicated to advancing the dynamic legacy of 20th-century designers Ray and Charles Eames. By sharing the things the Eameses made and loved, along with their joyful and rigorous approach to life and work, we seek to inspire creative problem-solving that positively shapes our world.

About the Role

The Marketing & Sales Director is a strategic and operational leader responsible for developing and executing integrated marketing and revenue-generating strategies across affiliated brands within the organization. This role oversees creative, digital, marketing, and sales initiatives and ensures that all marketing and business development efforts align with the organization’s mission, voice, and long-term vision.

Key Responsibilities

• Sales & Business Development
• Develop and implement a sales strategy to generate new revenue opportunities, with particular focus on expanding the Institute’s offsite programs and hosted events.
• Identify and cultivate relationships with corporate partners, educational institutions, cultural organizations, conference planners, and event producers.
• Build and manage a pipeline of qualified leads for offsite programs, partnerships, and hosted experiences.
• Work with internal teams to develop compelling program offerings, packages, and pricing structures that support revenue growth.
• Lead the full sales cycle for select opportunities, including prospecting, proposal development, negotiations, closing agreements, and relationship management to encourage repeat business.
• Track sales activity, pipeline progress, and conversion rates and report on performance as well as collaborate with programming and operations teams to ensure seamless delivery of booked programs.
• Strategic Marketing & Sales Leadership
• Develop and implement comprehensive annual marketing and revenue strategies aligned with organizational goals.
• Partner with the CEO and Chief Curator to articulate and refine institutional voice, vision, and messaging as well as ensure brand consistency across affiliated companies while honoring their distinct identities.
• Translate strategic priorities into measurable marketing/sales objectives and KPIs.
• Manage marketing budgets across entities, allocate resources across campaigns and sales initiatives, track expenses and ROI, and utilize project management systems (e.g., Asana) to keep work on time and aligned with priorities.
• Integrated Marketing
• Oversee development and execution of multi-channel campaigns (digital, print, social, email, media, partnerships) that drive awareness, engagement, and revenue.
• Direct audience acquisition and growth strategies, membership growth and retention, retail and e-commerce, public programs and events, institutional initiatives, offsite and hosted program offerings.
• Establish and track marketing and sales KPIs, monitor pipeline development, lead conversion, and revenue generation from marketing-driven initiatives.
• Analyze campaign and program performance across channels.
• Provide regular executive-level reporting and recommendations.
• Continuously refine strategies based on data, market trends, and institutional priorities.

Required Education, Skills, Abilities, Competencies

• 8–10+ years of progressive marketing leadership experience (experience in nonprofit, museum, cultural institution, retail, or mission-driven environments preferred).
• Demonstrated success leading integrated marketing teams.
• Strong budget management and operational planning experience.
• Proven ability to manage multiple brands or business units simultaneously.
• Expertise in digital marketing, brand strategy, and campaign development.
• Exceptional communication and executive presentation skills.
• Hightly organized with strong project management capabilities.
• Strategic thinker with operational discipline.
• Collaborative and service-oriented leadership style.
• Ability to balance creative vision with fiscal accountability.
• Clear communicator who can distill complex ideas into compelling narratives.
• Comfortable working in a dynamic, entrepreneurial nonprofit environment.

Essential Functions

• This position is expected to be primarily onsite at our Richmond Archives Office, working Monday-Friday 9:00am to 5:00pm, with occasional travel to our other sites.
• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands for typing, writing, and handling office equipment.
• Ability to lift and carry office supplies and equipment weighing up to 20 pounds.
• Occasional standing, walking, bending, or reaching within the office environment.
• Regular use of vision abilities including close vision, color vision, and ability to adjust focus.
• Ability to communicate effectively with others via phone, video conference, and in person.

What We Offer

• Salary range for this role is $165,000 - $180,000
• The Eames Institute offers a competitive benefits package, including...
• Medical, Dental, Vision and Life Insurance
• 401k employer match
• Paid Time Off
• Paid Holidays
• Commuting benefits
• Professional development
• Charitable giving match

Benefits

Benefits are subject to change at the employer’s discretion.

EEO Statement

The Eames Institute values diversity, inclusion & belonging for all, and is proud to be an Equal Employment Opportunity employer. We strive to create a workplace that empowers people of all backgrounds, identities, and experiences to feel respected, valued, and able to contribute at the highest level.