Sales & Marketing Director

Responsibilities

• Conduct exceptional, highly personalized tours and unique lead follow-ups to prospective residents and family.
• Manages the customer relations management tool (CRM) to ensure follow-up is documented and organized.
• Ensures Branch staff are appropriately trained to engage in phone and tour hospitality.
• Helps to manage the move-in process to ensure a smooth transition for residents and their families into the Branch.
• Identifies and builds relationships with community professionals to maximize referred leads.
• Sets up the Branch to maximize the customer’s experience.
• Ensures weekly and quarterly goal-setting meetings are completed with members of the Branch Leadership team.

Qualifications

• A high-school diploma or GED is required.
• A bachelor’s degree in sales or marketing is preferred, but not required.
• Experience in senior housing sales leadership is preferred but not required.
• Proficiency in computer skills, including Microsoft Office (Windows, Outlook, Excel), is required.
• The ability to learn new applications is necessary.
• Effective written and verbal communication skills are essential.
• Organizational and time management skills are demonstrated.
• Good judgment, problem-solving, and decision-making skills are possessed.
• A valid driver’s license and a driving record consistent with Bickford’s insurance carrier guidelines are required.

About Bickford Senior Living

Bickford Senior Living is a community of caregivers dedicated to enriching the lives of seniors. Founded in 1991 by the Eby Family, it has grown to serve over 50 locations across 7 states. The company prides itself on creating a supportive community for both residents and employees, offering various programs, rewards, and benefits to help team members achieve their career goals. At Bickford, every day is an opportunity to make a difference in the lives of seniors and their families.