Sales Manager, Corporate Engagement
AAAE · Alexandria, VA · 1 mo ago
On-siteSalesFull-time
Primary duties and responsibilities
- Sell tabletop displays and sponsorship packages for events assigned.
- Conduct outbound prospecting (calls, email campaigns, LinkedIn outreach).
- Assist in developing and executing sales strategies for exhibit space and sponsorships to include new sponsorship ideas and creation of packages.
- Maintain accurate sales pipeline and reporting using appropriate vehicles.
- Coordinate with team on exhibitor logistics, floor plan updates, and sponsorship ideas and inventory.
- Support renewal campaigns for existing exhibitors and sponsors.
- Conduct post-event follow-up calls to assess ROI and gather feedback.
- Work with department and Marketing to develop sales collateral and promotional messaging.
- Review websites.
- Absorb outstanding payments.
- Perform additional duties as needed to support departmental objectives and organizational goals.
Education, prior work experience, and specialized skills and knowledge
- Bachelor’s degree preferred
- 3-5 years of experience in exhibit sales, sponsorship sales, or event revenue generation
- Demonstrated success in meeting or exceeding sales goals
- Strong negotiation, communication, and client management skills
- Research and lead-generation capability
- Professional communication skills
- CRM proficiency, experience with iMIS, HubSpot, eShow, or other event management software preferred
- Ability to manage multiple event timelines simultaneously
- Understanding of value-based selling (ROI justification for sponsors and exhibitors)
- CEM designation a plus
Typical physical demands/work environment
- To successfully perform the essential functions of this job, with or without reasonable accommodation, an employee is occasionally required to stand; walk; sit; use hands to grasp objects; reach with hands/arms; balance, stoop, kneel, or crouch; speak or listen; lift and/or carry up to 25 pounds; use close, distance, color, peripheral, depth perception, and focused vision.
- While performing the duties of this job, the employee is not exposed to weather conditions, and the noise level is moderate.