Jobs · Business Development · Massachusetts

Sales Enablement Manager, School

Cengage · Massachusetts, United States · 2 wk ago
Business Development$78k–$83k/yrFull-time

Sales Methodology & Process Enablement

Lead the implementation, adoption, and reinforcement of sales methodologies (e.g., Challenger, MEDDICC, SPIN, Consultative Selling).

Develop and maintain sales playbooks, process documentation, and best practices.

Align sales processes with buyer journeys and organizational growth objectives.

Monitor methodology adoption and effectiveness through performance metrics and feedback.

Sales Coaching

Partner with frontline managers to establish coaching frameworks and standard processes.

Conduct skills assessments and identify performance improvement opportunities.

Support managers in delivering effective deal, pipeline, and call coaching.

Reinforce training through ongoing coaching programs, workshops, and field observations.

Sales Tools & Technology Enablement

Serve as the business lead for sales enablement platforms and sales productivity tools, including CRM, conversation intelligence, learning management systems, and content management platforms.

Develop and deliver training on sales technologies to increase adoption and effectiveness.

Partner with Revenue Operations and IT to optimize workflows, reporting, and user experience.

Evaluate and recommend new enablement technologies that improve seller productivity.

Performance Measurement & Continuous Improvement

Define and track enablement critical metrics, including onboarding effectiveness, training completion, tool adoption, methodology utilization, and sales performance outcomes.

Analyze performance data to identify gaps and recommend targeted interventions.

Gather feedback from sales teams and leaders to continuously improve enablement programs.

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