Manager, Sales Enablement

Job Description

• Responsibilities

  This position is responsible for leading the strategy and execution of communications and marketing to support the GBUs' marketing strategies and sales targets. Key areas of responsibility include:

  • Sales Enablement Strategy
  • Define and lead the enterprise sales enablement strategy aligned with commercial priorities and growth targets,
  • Define enablement standards, operating models, and success metrics across regions and business units
  • Lead enablement across content, tools, training, analytics and prioritize work based on business impact
  • Serve as the primary point of accountability for sales enablement outcomes company-wide
  • Content Strategy & Governance
  • Establish content governance, platform governance, and program governance frameworks, including lifecycle management, quality standards, version control, and archival processes
  • Partner with Marketing, Product, and SMEs to ensure sales content is accurate, relevant, buyer aligned, and outcome-focused
  • Develop and manage a best-in-class sales content ecosystem including, but not limited to: playbooks, solution overviews, case studies, competitive insights and positioning, value messaging, client specific narratives
  • Ensure content is organized and discoverable within enablement platform and aligned to sales motions and buyer stages
  • Enablement Platforms & Tool Governance
  • Own governance, adoption, and optimization of sales enablement platforms (e.g., content management, learning, analytics tools)
  • Manage platform roles, permissions, standards, and integration requirements with CRM and revenue systems
  • Partner with IT and Commercial to manage roadmap, enhancements, and system scalability
  • Maintain usage, effectiveness, and ROI of enablement tools and recommend continuous improvements
  • Training & Readiness Enablement
  • Oversee onboarding, ongoing training, and role-based enablement programs (not delivery alone, but program ownership)
  • Ensure enablement programs support product launches, new messaging, and evolving sales strategies across various accounts, locations, and business units
  • Establish readiness frameworks to assess field adoption and performance impact
  • Measurement & Continuous Improvement
  • Define and track enablement KPIs (content usage, searchability, readiness, adoption, cycle time, win rate influence)
  • Translate performance data into actionable improvements across content, tools, and processes
  • Provide executive level reporting on enablement effectiveness and contribution to revenue performance
  • Cross-Functional Leadership
  • Act as a strategic partner to Sales leadership while balancing enterprise standards and governance
  • Align enablement priorities with Marketing, Product, Revenue Operations, and Customer teams
  • Facilitate feedback loops between the field and content/tool owners to drive ongoing improvement

You are meant for this job if

• Bachelor’s in marketing or communications (or related degree), Masters preferred
• Experience setting up and governing a sales enablement platform
• Strong understanding of B2B sales processes, buyer journeys, and enterprise go-to-market models
• Highly skilled in cross-functional collaboration, leadership, verbal and written communication
• 7+ years of Product Marketing or Sales Enablement experience
• Prior management experience preferred
• Prior experience using Seismic's platform preferred
• Familiarity with a CRM platform and revenue technology ecosystem preferred

Skills

• Experience in setting up and governing a sales enablement platform
• Strong understanding of B2B sales processes, buyer journeys, and enterprise go-to-market models
• Highly skilled in cross-functional collaboration, leadership, verbal and written communication
• 7+ years of Product Marketing or Sales Enablement experience
• Prior management experience preferred
• Prior experience using Seismic's platform preferred
• Familiarity with a CRM platform and revenue technology ecosystem preferred