Sales Enablement Manager

About the role

The Sales Enablement Manager will build, lead, and scale a best-in-class enablement function that turns Boats Group's Sales and Account Management teams into trusted product and industry experts. This role sits at the intersection of brand, product, sales, and customer experience.

Responsibilities

• Build and Lead Sales Enablement
• Design, implement, and own a scalable sales enablement operating model across Sales and Account Management
• Define clear, enforceable standards for: Product knowledge and certification, Customer consultation and discovery, Professional communication and follow-through
• Build and grow a dedicated sales engineering and enablement team, using a clear point of view on roles, responsibilities, and success metrics
• Establish enablement as a core business function with measurable impact
• Deliver World-Class Training & Onboarding
• Own onboarding for all new Sales and Account Mgmt hires, with defined milestones, certifications, and time-to-proficiency targets
• Create structured learning paths by role and customer segment (new hire, tenured rep, enterprise vs. mid-size customers, etc)
• Build and maintain playbooks, talk tracks, objection handling guides, and customer consultation frameworks
• Implement ongoing coaching programs that focus on: Product mastery, Quality of customer conversations, Professional presence and accountability
• Create Product & Value Experts
• Partner closely with Product, Marketing, and Data teams to translate complex capabilities into clear, customer-ready messaging
• Raise overall industry fluency so teams understand the customers they serve and can speak credibly to their needs
• Elevate The Customer Experience
• Align enablement programs to reinforce behaviors that build trust, confidence, and long-term relationships
• Establish expectations for ownership and follow-through in customer interactions
• Drive Consistency & Accountability
• Standardize how products, value, and membership benefits are explained across the organization, with clear variations by customer segment
• Define success metrics for enablement, including: Product certification rates, Time to productivity for new hires, Consistency and quality of customer interactions, Regularly assess performance and iterate training, tools, and coaching based on results and feedback

Requirements

• 5–7+ years in Sales Enablement or Sales Training, with experience building or transforming an existing Enablement team
• Proven leader who has hired, developed, and coached high-performing enablement teams
• Deeply customer-focused, with a high bar for professionalism, clarity, and consistency
• Exceptional communicator who can simplify complex products without losing accuracy
• Highly organized, process-driven, and capable of building repeatable programs that scale

Qualifications

• Proven track record of success in enabling sales teams to achieve their goals
• Experience in developing and implementing training programs and materials
• Strong interpersonal and communication skills
• Ability to manage multiple projects and priorities simultaneously
• Passion for continuous improvement and innovation

Skills

• Strong organizational and project management skills
• Excellent communication and presentation skills
• Ability to work independently and as part of a team
• Experience with sales enablement software and tools

Benefits

• Hybrid Work Flexibility
• Generous Time Off
• Volunteering Time
• Modern Office Perks
• Comprehensive Benefits Package
• Commute Benefits
• Professional Development
• Team-Centric Atmosphere

Pay

Competitive salary and benefits package

Schedule

Hybrid schedule with remote work on Mondays and Fridays and in-office collaboration from Tuesday to Thursday