Sales Director, Toys

Responsibilities

• Deliver and exceed sales revenue targets within the Toy category, owning category performance end to end.
• Serve as the Toy Category Lead, responsible for shaping the go-to-market narrative and positioning Moonbug as a must-buy partner for toy manufacturers and brands.
• Build, manage, and grow a strategic account list focused primarily on senior client-direct relationships within the Toy industry, with agency relationships serving as secondary support where applicable.
• Leverage existing C-level and senior marketing relationships within toy companies to unlock new revenue opportunities and deepen strategic partnerships.
• Develop and execute a category-specific sales strategy that identifies short- and long-term growth opportunities and builds a sustainable pipeline.
• Craft compelling category narratives and strategic frameworks that translate Moonbug's IP, audience scale, and platform capabilities into meaningful solutions for Toy partners.
• Lead high-level client conversations, from initial outreach through deal structuring and long-term partnership development.
• Collaborate cross-functionally with client success, media and ad ops, data, creative, social, marketing, and finance to ensure programs are positioned and executed for success.
• Act as the internal voice of the Toy category, educating cross-functional teams on industry trends, competitive dynamics, retail cycles, and partner priorities.
• Stay deeply informed on Toy industry trends, retail calendars, licensing cycles, and emerging opportunities.

Requirements

• 7+ years in digital advertising, media sales, or strategic partnerships, with significant experience owning or leading the Toy category.
• Demonstrated senior-level relationships within Toy companies, with a proven track record of driving revenue through direct client engagement.
• Experience building category strategy, shaping go-to-market narratives, and positioning media or content platforms within a specific vertical.
• Deep understanding of the digital media landscape, including video publishers, YouTube ecosystems, branded content, retail media, and measurement.
• Ability to operate as both a strategic category leader and a hands-on seller.
• Strong executive presence with the ability to influence senior stakeholders and navigate complex organizations.
• Proven success structuring and closing high-value, multi-platform partnerships.
• Highly strategic, resourceful, and comfortable building where playbooks may not yet exist.
• Exceptional communication, leadership, and time management skills.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retail Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Wellness Resources and more!