Sales Director -Canada & US-

Main Responsibilities

• Own overall sales targets and be personally accountable for team ARR growth.
• Coach, enable, and actively support AEs to close more and bigger deals, including jumping into live deals when needed.
• Lead, develop, and grow a GTM team of Account Executives and SDRs across enterprise and mid-market segments.
• Build and refine a scalable, repeatable sales playbook from prospecting through close.
• Define sales processes, qualification frameworks, and pipeline management standards.
• Partner with the CEO on go-to-market strategy, pricing, and expansion initiatives.
• Maintain accurate pipeline visibility and forecasting in HubSpot.
• Proactively identify opportunities for improvement and bring forward thoughtful, actionable solutions.
• Hire and onboard future sales talent as the team scales.

Requirements

• Proven experience in B2B SaaS sales leadership, ideally having helped take a company from around $5M ARR to $10M, $20M, $30M or beyond.
• A track record of owning a team number and coaching AEs to consistently exceed quota.
• Hands-on leadership style. Comfortable jumping into a deal to unstick it, without needing to own a personal quota to stay sharp.
• Experience building or refining sales processes in an early-stage or high-growth environment.
• Strong command of both enterprise and mid-market sales motions: cold outreach, discovery, demos, negotiation, and complex deal cycles.
• Consultative mindset, comfortable asking thoughtful questions, uncovering areas of improvement, and proposing solutions.
• Highly autonomous. You don't need to be told what to do, you figure out what needs to happen and go do it.
• Proficiency in HubSpot or equivalent CRM.
• Self-starter, highly organized, and results-driven.
• Experience selling PRM, CRM, or partnership software.
• Familiarity with partner-led or channel sales models.