Sales Development Representative (SDR)

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’ve been featured in Forbes, Entrepreneur, Inc., Business Insider, and CNN, and boast clients such as Red Bull, Verizon, Crocs, Casamigos, K-Swiss (and many more). Named by Digital Marketing News as “The Top Performance Marketing Agency in the USA” and highlighted by USA Today as the agency “Setting the Standard for Performance Marketing Excellence”, our agency has grown 6,000+ brands over the last decade by shifting the agency paradigm and putting client success ahead of our own. Position Overview The Sales Development Representative (SDR) serves as the front line of Hawke's outbound growth engine. This role is responsible for proactively identifying, engaging, and qualifying prospective clients through high-volume outbound outreach. The SDR's primary objective is to generate qualified sales opportunities for the Business Development team while maintaining consistent pipeline creation and revenue contribution. Success in this role requires persistence, resilience, strong communication skills, and a disciplined approach to prospecting activities. This is an ideal role for someone who thrives in a high-performance sales environment and is motivated by measurable outcomes and career advancement into closing roles. Qualifications Core Responsibilities Outbound Prospecting Execute daily outbound calling campaignsConduct cold outreach via phone, email, SMS, LinkedIn, and other channelsIdentify and engage decision-makers within target accountsBuild and maintain a healthy prospect pipeline Lead Qualification Conduct discovery conversations to assess fitUnderstand prospect challenges, objectives, and marketing needsQualify opportunities against established criteriaSchedule meetings and handoffs to Business Development Executives (BDEs) Pipeline Development Generate a consistent flow of qualified opportunitiesMaintain accurate records in CRMTrack prospect engagement and progressionEnsure clean handoff documentation for BDEs Team Collaboration Work closely with BDEs to maximize opportunity conversionParticipate in sales training and coaching sessionsSupport ongoing optimization of outbound processes Required Skills & Qualifications 3+ years of sales, SDR, or business development experience preferredStrong verbal and written communication skillsComfortable making high volumes of outbound callsExperience with CRM systems and sales engagement platformsHighly organized and process-orientedStrong resilience and ability to handle rejection 30-60-90 Day Objectives First 30 Days: Full Ramp & Pipeline Generation Objectives Complete onboarding and systems trainingsDevelop proficiency in Hawke's service offerings, ideal customer profiles, qualification criteria, and core messagingMaster outbound prospecting tools, workflows, and sales processesBuild and launch prospecting sequences across phone, email, LinkedIn, and other outbound channelsBegin generating qualified opportunities immediatelyReach full activity expectations by the end of the first monthDemonstrate the ability to independently prospect, qualify, and hand off opportunities to the Business Development team Success Metrics Consistently achieve 200 outbound dials per day by Day 30Generate 50–75 qualified opportunities during the first monthDemonstrate strong objection-handling and qualification capabilitiesMaintain accurate CRM hygiene and activity trackingSuccessfully execute Hawke's outbound sales process with minimal supervisionEarn positive feedback from BDEs regarding opportunity quality and handoff preparedness Days 31-60: Performance Consistency Objectives Operate independently with minimal supervisionEstablish predictable opportunity generation performanceRefine messaging and improve conversion rates across all outbound channelsIncrease efficiency and effectiveness within target accountsConsistently meet or exceed opportunity generation goals Success Metrics Maintain 200+ outbound dials per dayAchieve pace toward 80 qualified opportunities per monthDemonstrate strong opportunity acceptance rates from the BDE teamConsistently meet activity and pipeline creation expectationsBecome a reliable and predictable contributor to the sales pipeline Days 61-90: Revenue Contribution & Optimization Objectives Establish yourself as a top-performing pipeline generatorDrive measurable influence on closed-won revenueOptimize prospecting strategies based on performance data and market feedbackDemonstrate mastery of Hawke's outbound sales methodologyContribute best practices and insights to the broader sales team Success Metrics Sustain full quota attainmentGenerate 100+ qualified opportunities per monthInfluence approximately 8 closed-won deals per monthContribute approximately $50,000+ in monthly sourced revenueMaintain high-quality pipeline generation and strong conversion performance “Applicants must be legally authorized to work in the United States at the time of hire. The company is not able to sponsor employment visas for this position at this time.” Base: $60,000 (paid hourly) Commission Target: $30,000 (On Target Earnings) Perks and Benefits Health and Wellness Medical, Dental and Vision CoverageHealth Savings Account (HSA) or Flexible Spending Account (FSA)Employee Assistance Program (EAP) Financial Benefits Competitive Base Salary401(k) with Company MatchLife and Disability Insurance Time Off Unlimited Paid Time Off (PTO)Paid HolidaysPaid Paternal/Maternal Leave Growth and Development Ongoing Training and Learning OpportunitiesCareer Path Progression