SALES DEVELOPMENT REPRESENTATIVE

About the role

At Equipment Depot, we know that the key to growth is in a high-performing sales team. That’s why we’re seeking a qualified sales development representative (SDR) to find and screen potential customers who can benefit from our products and services. As the first line of communication with prospects, you’ll research leads, start new relationships, handle short-cycle transactions, and set up our sales closers for success. This role is a great opportunity to learn the material handling industry and grow into an integral part of the core sales team.

Responsibilities

• Represent our company’s products and services, starting with a comprehensive understanding and leading to consumer research to identify how our solutions meet needs
• Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets
• Manage and maintain a pipeline of interested prospects and engage sales executives for next steps
• Identify best practices to refine the company’s lead generation process
• Increase transactional sales volume for Material Handling (MH) Class III ITA Units, Allied/Catalogue equipment, and new Preventative/Contract Maintenance Agreements on competitive OEM (MH) Forklifts
• Increase market awareness through an Omnichannel approach including internet research, LinkedIn, and cold-calling
• Utilize Sugar CRM, internet research, LinkedIn, Inside BDR, cold calling, and email to generate new sales opportunities
• Identify prospect's needs and suggest appropriate products/services
• Build long-term trusting relationships with prospects to qualify leads as sales opportunities
• Proactively seek new business opportunities in the market
• Set up meetings or calls between (prospective) customers and Territory Managers
• Achieve assigned Lead Generation quota on a weekly and monthly basis
• Achieve Transactional sales quota on MH Class III, Allied/Catalogue equipment, and Service/PM Contracts on a monthly and quarterly basis
• Report to Field Sales Manager (FSM) with weekly, monthly, and quarterly results
• Actively collaborate with Branch Management, Sales Leadership, Territory Managers, and Equipment Specialists

Qualifications

Ideal candidates have a strong understanding of the sales process, excel at researching leads, and embrace setting up sales closers for success. You should be a quick learner with strong communication skills and the ability to showcase our strategic offering in a compelling way.