Sales Business Development

PRG is the world’s leading technology provider within the entertainment and events industry. Our mission is to bring together the power of our people with our production and rental expertise to deliver unforgettable events. PRG has the largest inventory of production equipment for hire and offers a complete 360-degree range of services to clients within the live events industry, including music touring and festivals, TV & Film, Theatre, Sports, E-sports, and Corporate live events. Our clients and partners rely on PRG’s innovation, experience, and in-depth expertise in video, lighting, rigging, staging, virtual productions, and set & automation systems to bring their creative visions to life. With 38 offices located in North America, South America, Europe, the Middle East, Asia, and Australia, PRG provides services worldwide by collaborating with local partners.

About the role

The Director, Sports Partnerships is a business development role responsible for managing a sports partnerships strategy and identifying, developing, and securing new national and international sales opportunities. Primary focus will be on team activations, fan experiences, and sports tours. This is a hunter role—you are pipeline-obsessed, open doors, and thrive on building relationships from scratch. You are motivated by the chase and energized by the close.

Target partnerships could include:

• Professional sports leagues, teams & college athletics – including league/team marketing offices, stadium and arena ownership groups, and their fan zone, season activation, and event programming
• Major event organizing & host committees
• Sports tours & traveling properties
• Sports marketing & experiential agencies – often the procurement gatekeeper even when the work is for a team or league
• Brand sponsors with active sports marketing budgets – e.g., beverage, auto, tech, and financial-services sponsors funding team activations and fan tours independent of the rights holder
• Combat sports, sports entertainment & esports – stadium-scale fan experience and activation builds

The Director drives revenue through contracting lighting, audio, and video services, labor support, and custom scenic environments. As a highly visible role representing PRG’s Corporate & Brand Experiences Group in the marketplace, the Director maintains a high level of professionalism in every client and partner setting. The role is eligible for the PRG commission plan. The Director cultivates long-term, multidisciplinary, high-level client partnerships with an emphasis on profitable scenic work. This individual works closely with Sales & Estimation, Technical Design, and Project Management teams to develop concepts, budgets, and proposals. This position will report directly to our Chief Commercial Officer.

Responsibilities

• Identify, pursue, and secure new national and international sales opportunities, with a primary focus on the sports vertical
• Build and maintain long-term client relationships, emphasizing repeat business
• Collaborate with Technical Design, Estimation, and Operations to align creative concepts with feasible, cost-effective scenic solutions
• Coordinate internal technical and service resources during early-stage project development
• Lead the RFP and presentation process from concept through award, including strategy, pricing, and value positioning
• Define project scope with clients, including scenic elements, budget, schedule, and resource requirements
• Identify and expand revenue opportunities within accounts, increasing scenic scope and project value
• Maintain accurate Salesforce records (Accounts, Opportunities, Contacts, Projects) per PRG standards
• Position scenic as a lead discipline in client conversations, not just a supporting scope
• Represent the company at industry conferences, trade shows, and client events to build brand presence and generate leads

Qualifications

Capabilities & Leadership Attributes

• Commercial Leadership: Defines and executes commercial strategy across multiple entertainment segments, translating market opportunity into structured business plans, revenue growth, and margin expansion.
• Industry Credibility & Market Presence: Recognized and trusted leader within the sports ecosystem, with the relationships and reputation to strengthen PRG’s positioning across key client and partner networks.
• Operational Excellence: Effective in fast-paced, high-pressure production environments, able to balance real-time execution demands with long-term strategic priorities.
• Enterprise Mindset: Ability to see beyond segment boundaries and connect PRG’s sports business with the company's full portfolio of capabilities, clients, and global resources to unlock integrated opportunities.
• Emotional Intelligence & Trust Building: High EQ with the ability to build trusted relationships across clients, creative partners, and internal stakeholders while navigating complexity and ambiguity.
• Passion for the Industry: Genuine connection to sports and live entertainment, production, and the people who power it, with an understanding of both its creative and commercial dimensions.

Physical Demands

• Must be able to remain in a stationary position for extended periods of time
• May occasionally lift and/or move up to 20 pounds
• Must have the ability to see clearly (with or without corrective lenses) for work on and off a computer
• Must be able to communicate effectively in both written and verbal forms

Other Duties

• Understanding of and compliance with company policies
• Extensive travel required; must have a valid passport and valid driver’s license