Sales and Revenue Manager
Sales Strategy and Revenue Execution
Develop and execute leasing and renewal strategies to achieve occupancy, rate, and revenue goals.
Monitor leasing performance, identify trends, and create recovery plans for underperforming segments.
Partner with the Property Manager and Regional Manager leadership on pricing, concessions, and revenue management recommendations.
Translate ownership objectives into actionable leasing priorities for the onsite team.
Ensure sales efforts are focused on the highest-value opportunities.
Lead Management and Sales
Oversee the full sales funnel from first inquiry through signed lease.
Monitor lead response times, follow-up quality, conversion metrics, and closing ratios to ensure strong execution.
Leverage CRM tools, reporting, and market data to identify opportunities and improve performance.
Marketing and Competitive Strategy
Plan and execute campaigns, outreach efforts, and leasing events that support occupancy goals.
Stay informed on competitor pricing, market conditions, university trends, and customer feedback to refine sales strategies.
Develop and execute the property’s annual and seasonal marketing plan in partnership with the Property Manager and Sales and Marketing team.
Ensure marketing initiatives are aligned with measurable leasing outcomes.
Reporting and Cross-Functional Partnership
Identify when performance issues are caused by people, process, pricing, product, reputation, marketing, or market conditions.
Partner closely with Property Managers and Regional leaders to recommend solutions based on data and market intelligence.
Maintain accurate leasing records and ensure decisions are driven by performance metrics alone.