Sales and Marketing Manager

What We Offer

• 401(k) plan with employer match
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• Paid Time Off
• Employee Assistance Program

What You'll Do

• Deliver memorable community experiences.
• Lead engaging and personalized tours that highlight how our community aligns with each prospective resident’s needs.
• Cook up seamless, tailored visit experiences.
• Leverage proven LCS SalesFIRST and ExSell standards & checklists.
• Respond promptly to inquiries from customers and referral sources to ensure speed to lead and persistent follow-up.
• Maintain accurate records of all interactions in Salesforce.
• Support families through important decisions.
• Offer empathetic, professional, and highly personalized support to prospective residents and their families as they navigate their senior living options.
• Drive strategic business growth.
• Develop and manage a comprehensive business development plan across all levels of care, ensuring a consistent pipeline of qualified leads.
• Build strong external partnerships.
• Lead outreach efforts by cultivating relationships with hospitals, physicians, social workers, case managers, and community organizations.
• Expand referral networks.
• Identify new referral sources and strategic community partnerships that increase awareness and drive occupancy results.
• Collaborate on marketing initiatives.
• Partner with the marketing team to create outreach campaigns, promotional materials, and community-engagement strategies that elevate visibility and brand awareness.
• Stay ahead of the market.
• Monitor local trends, competitor activity, and demographic shifts to inform positioning and outreach strategies.
• Represent the community at industry events, conferences, health fairs, and networking engagements with professionalism and enthusiasm.
• Prepare reports, track sales metrics and perform other duties as directed by the Director of Marketing & Sales.

Qualifications

• Bachelor’s degree (emphasis in sales/marketing preferred).
• Two years’ experience in marketing/sales.
• One year experience in senior housing, healthcare-related, or hospitality field strongly preferred.