Sales and Marketing Manager

Key Responsibilities

• Develop and execute a multi-year sales and marketing growth strategy
• Establish revenue targets, KPIs, and performance dashboards
• Identify expansion opportunities across new markets, verticals, and geographies
• Provide executive leadership with actionable market intelligence and strategic recommendations
• Lead, mentor, and scale the Sales and Marketing teams
• Establish clear accountability structures and performance expectations
• Cultivate cross-functional collaboration with operations, estimating, and production teams
• Oversee pipeline development, forecasting accuracy, and revenue tracking
• Develop and refine pricing strategies aligned with market conditions
• Analyze financial performance and adjust strategy as needed to achieve growth targets
• Lead brand positioning efforts to strengthen market presence
• Oversee annual marketing plans, budgets, and campaign strategies
• Ensure marketing initiatives directly support revenue objectives
• Conduct ongoing competitive analysis to maintain differentiation

Qualifications

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of leadership experience in construction, manufacturing, or signage/branding industries
• Proven experience scaling revenue within a growth-oriented company
• Strong financial and forecasting acumen
• Demonstrated ability to build structure within expanding organizations
• Excellent leadership, communication, and negotiation skills
• Proficiency in CRM systems and modern sales technologies