Sales and Marketing Liaison, Senior Living

What You’ll Do

• Build and strengthen referral relationships with hospitals, physicians, discharge planners, and community partners
• Develop and execute proactive outreach strategies to drive leads, move-ins, and occupancy growth
• Serve as a key ambassador for HDG communities—enhancing visibility and reputation in the market
• Collaborate closely with community leadership and sales teams to support marketing plans and initiatives
• Plan and participate in community events, tours, and networking opportunities to generate referrals
• Track and report on referral activity, census trends, and outreach effectiveness
• Educate referral sources and prospective residents on services, care capabilities, and value of HDG communities
• Maintain up-to-date knowledge of community availability, services, and payer sources
• Utilize CRM systems to manage leads and track engagement activity
• Analyze market trends and competitor positioning to refine outreach strategies
• Travel regularly throughout assigned markets to support communities and build partnerships

What You Bring to the Table

• Associate’s degree in healthcare management, marketing, or related field (Bachelor’s preferred)
• 3+ years of experience in senior living sales, marketing, or related healthcare role
• Strong understanding of healthcare operations and referral processes (managed care/PPOs preferred)
• Excellent communication, relationship-building, and customer service skills
• Able to influence, educate, and build trust with a wide range of stakeholders
• Highly organized with the ability to manage multiple priorities and deadlines
• Comfortable working independently while collaborating across teams
• Willingness to travel extensively (up to 90%) within assigned regions
• Proficiency in Microsoft Office; CRM experience preferred
• Familiarity with the Minnesota market and established professional network

Perks & Benefits

• 401(k) retirement savings
• Paid time off & volunteer time off
• Medical, dental, and vision coverage
• Flexible work environment
• Professional development opportunities
• Quarterly bonus eligibility tied to occupancy and community performance