VP of Sales & Marketing, Senior Living

Key Responsibilities

• Develop and implement sales and marketing strategies that support occupancy and revenue goals.
• Coach, mentor, and support Regional leaders, community Sales Directors and Executive Directors to maximize sales performance.
• Monitor occupancy trends, sales metrics, and lead conversion to identify opportunities for growth.
• Collaborate with Operations to create exceptional customer experiences from first inquiry through move-in.
• Develop and strengthen referral relationships with hospitals, physicians, rehabilitation centers, skilled nursing facilities, senior service organizations, and community partners.
• Support community marketing events, outreach initiatives, and local brand awareness campaigns.
• Oversee digital marketing, advertising, social media, and lead generation efforts.
• Analyze market conditions, competitive activity, and demographic trends to identify new opportunities.
• Aid in the successful onboarding, launch, and sales support of new communities and acquisitions.
• Utilize CRM systems and reporting tools to forecast occupancy and measure performance.
• Travel regularly to communities to provide coaching, sales support, and leadership.

Qualifications

• Minimum of 8 years of progressive sales leadership experience in senior living, healthcare, or a related industry.
• Experience with Independent Living, Assisted Living, and Memory Care preferred.
• Demonstrated success driving occupancy growth and exceeding sales goals.
• Strong leadership and coaching skills with a passion for developing high-performing teams.
• Exceptional communication, presentation, and relationship-building abilities.
• An analytical mindset with experience using sales metrics and CRM platforms to drive results.
• Bachelor's degree in Business, Marketing, Healthcare Administration, or a related field preferred.
• Ability to travel approximately 50% throughout the Generations portfolio.

About Generations LLC

We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. Generations is a family-first, family-owned, and family-operated business serving senior living communities across California, Colorado, Oregon, Utah, and Washington since 1943. We are not only dedicated to supporting and increasing the vitality and joy of our residents but our staff as well. We cherish the unique gifts and complementary skills each person brings to our team. A family caring for families, we are simply unlike anywhere you have ever worked. Come find a home with us. Bringing Generations together in the joy of living and everything it means to be human.