Route Sales Director

Flowers Foods, Inc. (NYSE:FLO) is a leading producer of packaged bakery goods in the United States, with 2024 sales of $5.1 billion. We craft moments of joy through brands like Nature's Own, Wonder, Dave's Killer Bread, Canyon Bakehouse, and Tastykake. Our culture values Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility.

About the role

We are looking for a Route Sales Director to manage and support Route Sales Representatives in building customer relationships, driving sales, and growing our customer base. This role involves developing sales strategies, analyzing market data, and working closely with customers and representatives in the field. You will work independently with minimal supervision and report to the Market VP.

Responsibilities

• Oversee general business operations and activities within assigned area; develop budget and market merchandising and advertising in partnership with Business Units and Marketing.
• Exercise discretion and independent judgment in carrying out job duties.
• Call on customers with Route Sales Representatives to promote additional sales and brand awareness.
• Advise RSRs on maintaining and developing customer relationships.
• Plan and maintain a schedule of regular key account visits to build rapport and generate increased sales.
• Collaborate with Market VP and RSRs to analyze market and territory opportunities to increase sales and grow territories.
• Conduct weekly reviews with Market VP to monitor sales data and personal growth objectives.
• Stay current on consumer insights and adjust sales strategies accordingly.
• Work with RSRs on potential opportunities to acquire new customers.
• Assist RSRs with product promotions, displays, and other sales-building opportunities.
• Track market conditions for customers.
• Advise RSRs on the effectiveness and frequency of in-store displays and promotions.
• Ensure compliance with all company policies and procedures (e.g., EEO, Sexual Harassment, Sarbanes-Oxley, Safety).
• Perform other duties as deemed integral to the position, including adherence to work schedules and attendance policies.

Requirements

• Bachelor’s degree (preferably in Sales or Business Administration) or equivalent experience.
• At least 5 years of relevant experience in general management or sales; past experience as a sales rep, distributor, or other sales position required.

Benefits

• Comprehensive health and medical benefits.
• 401(k) Retirement savings plan.
• Professional growth and leadership training.
• Paid vacation, holidays, and parental leave.

Benefits may vary depending on work location.

Pay

$75,000 – $85,000/year

Office Location: Santa Fe Springs, CA