Sales Director

About the Role

Own the full sales process from initial inquiry through move-in. Meet and exceed occupancy and revenue goals through consistent and strategic sales execution. Develop and maintain strong relationships with prospective residents, their families, and community partners to drive sales and business growth.

Responsibilities

• Conduct engaging community tours and personalized consultations with prospective residents and their families.
• Develop a thorough understanding of each prospect's needs, preferences, and circumstances.
• Build trust with prospective residents and families and recommend the lifestyle and services that best meet their needs.
• Create a welcoming and personalized sales experience that converts prospects into residents.
• Maintain a strong focus on lead generation, follow-up, conversion, and occupancy.
• Develop and maintain strong referral relationships with healthcare professionals, senior service organizations, financial planners, real estate professionals, and other community partners.
• Conduct regular outreach and business development visits throughout the local market.
• Identify new referral sources and opportunities to generate qualified leads.
• Represent the community at networking events, community presentations, industry functions, and other local events.
• Build a strong professional network and become a trusted ambassador for the community.
• Maintain consistent communication with referral partners and cultivate long-term relationships.
• Manage the sales pipeline through the community's CRM system.
• Ensure all leads and prospect information are entered accurately and kept current.
• Provide timely and consistent follow-up with prospects and families.
• Monitor sales activity, pipeline performance, conversion rates, and other key sales metrics.
• Identify opportunities to improve lead conversion and overall sales performance.
• Develop and execute follow-up strategies that keep prospects engaged throughout their decision-making process.
• Plan and host marketing events, educational seminars, open houses, referral appreciation events, and other community activities.
• Partner with the marketing team to develop campaigns designed to increase awareness and generate qualified leads.
• Provide input regarding marketing materials, digital content, and community messaging.
• Participate in community outreach and networking activities that increase visibility within the local market.
• Help position the community as a preferred Independent Living option for older adults and their families.
• Respond promptly and professionally to all inquiries.
• Provide knowledgeable and accurate information regarding pricing, services, amenities, and lifestyle options.
• Deliver personalized consultations based on each prospect's individual needs.
• Guide prospective residents and their families through the decision-making process with professionalism, empathy, and confidence.
• Ensure every interaction reflects a commitment to hospitality, compassion, and exceptional service.
• Maintain a high level of professionalism throughout the entire sales process.

Qualifications

• Proven success in consultative sales, preferably within an Independent Living environment, with a demonstrated track record of meeting or exceeding sales goals.
• Strong relationship-building and networking skills.
• Excellent verbal, written, communication, and presentation skills.
• Strong business development and lead-generation abilities.
• Highly organized with the ability to manage multiple prospects, priorities, and deadlines.
• Self-motivated and comfortable working in a fast-paced, goal-oriented environment.
• Ability to work independently while collaborating effectively with the broader community and marketing team.
• Experience using CRM platforms and Microsoft Office.
• Genuine passion for serving older adults and their families.

Preferred Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent professional experience.
• Five or more years of successful sales experience.
• Experience in senior living, hospitality, healthcare, real estate, or another relationship-based sales environment.
• Experience selling a high-consideration product or service.
• Experience developing professional referral networks and community partnerships.
• Experience with Yardi CRM or a similar sales management platform is a plus.