Sales Director

Duties and Responsibilities

• Lead Development of Assigned customers/channels – Drive strategic growth initiatives and revenue expansion through selling new products into assigned retail grocery, natural, and other channels
• Broker Oversight & Management – Provide oversight of brokers in designated channels and regions, conducting performance reviews and strategy planning sessions
• New Business Development – Utilize market knowledge to identify and cultivate new business opportunities through prospecting, leads, and referrals
• Responsible for HQ accounts – Where applicable, ensure that all consumer and trade promotions negotiated at the national level are successfully executed at the local level
• Strategic Relationship Building – Develop and maintain strong relationships with key executive decision-makers at target accounts
• Sales Process Leadership – Oversee planning and execution for new business opportunities, driving contract negotiations and long-term partnerships
• Account & Contract Management – Ensure seamless execution of existing agreements, including renewals and customer expansion efforts
• Leverage Industry Insights & Collaboration – Use industry research and market trends to work to create data-driven solutions to assist new product sell-in
• Competitive & Market Analysis – Maintain a thorough understanding of Cedarlane’s portfolio, market trends, and competitor landscape
• Account Operations Support – Manage rebates, allowances, deductions, and receivables, while supporting customer service and order fulfillment as needed

Requirements

• Ability to work independently as well as collaboratively within a team environment
• 7+ years sales experience within CPG industry including sales within fresh perishable categories including Deli, Meat, and/or Frozen foods. Branded and PL preferred
• Experience selling to regional and national grocery channel, Natural/Distributor accounts, preferably with experience selling cleaner ingredient, natural high quality food products
• Any Club, Food Service, eComm, Mass, DTC experience a bonus!
• Deep knowledge of the Western and US retail marketplace – experience with distributors, brokers, and key industry players
• Proven sales hunter – a proactive and driven sales professional with a track record of success
• Understanding and demonstrated use of data management systems, syndicated data, shopper/digital marketing literate
• Self-starter & Team Player – able to work independently while collaborating effectively with cross-functional teams and broker resources
• Strong leadership & negotiation skills – experience managing broker relationships and executing strategic sales plans
• Strong presentation and communication skills
• Leveraging relationships, sales presentation skills, negotiating and fostering mutually beneficial business partnerships with key retailers
• Perseverance, positive energy, creative, and flexible
• Able to work independently, while communicating well verbally and in writing with all stakeholders

Qualifications

• Bachelor’s degree or commensurate education and experience required