Sales Director

What You Need To Know Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As North America's largest total beverage distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it's a family-owned business with deep roots dating back to 1933. Southern Glazer’s is proud of its well-earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging. As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more. Southern Glazer’s offers a competitive compensation package with expected first year total earnings between $103000 - $126000 / year plus bonus. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately. By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people. We anticipate accepting applications through September 21st, 2026, or until the position is filled Overview The Sales Director is responsible for developing and executing a comprehensive sales strategy to drive volume, market share, and profitability within an assigned territory or channel. This role leads a team of Leaders and Account Managers, providing strategic guidance, coaching, and performance oversight. The Sales Director plays a vital role in aligning frontline execution with company goals ensuring distribution growth, adherence to product freshness standards, and in-store excellence while fostering a culture of accountability, ownership, and team development. Primary Responsibilities Translate company sales initiatives into actionable territory-level plansDrive sales performance by developing and executing sales strategies, route-level priorities, and promotional plans to achieve KPIsLead execution of pricing strategies, promotional programming, and new product launches across retail channelsMonitor performance via daily, weekly, and monthly reports; use data insights to optimize execution and close performance gapsEnsure executional accountability for product rotation and adherence to freshness standards across all retail partnersLead and coach Team Leaders and Account Managers to ensure high-performing sales execution across all accountsFoster a culture of ownership, urgency, and excellence within the sales organizationConduct regular ride-alongs, team meetings, and one-on-one coaching sessions to assess execution and provide development feedbackOwn staffing decisions, performance reviews, and career development plans for direct reportsHold teams accountable for identifying and addressing aging inventory, stale SKUs, and out-of-code product risks in the marketBuild and maintain strong relationships with key retail customers, supplier partners, and internal stakeholders Additional Primary Responsibilities Actively engage in market visits to identify execution opportunities and ensure brand visibility, shelf standards, and proactive product rotationAttend retail events, tastings, dinners, and trade shows to support account relationships and brand activationRegularly audit product freshness in-market and lead corrective actions in collaboration with team leaders and supply chain partnersPartner with supply chain, delivery, and operations teams to ensure alignment between sales plans and operational executionLead budget planning and expense management efforts for the assigned territoryOversee billing, pricing, and credit issue resolution in partnership with internal teamsSupport operational routines that reduce product waste and ensure freshness standards are maintained at all customer locationsUtilize advanced sales tools, data analytics, and retail reporting platforms to identify gaps, guide strategies, and enhance productivityParticipate in monthly meetings to review KPI alignment and adjust strategies as neededLeverage data to monitor aging inventory trends, flag underperforming SKUs, and adjust forecasts to preserve freshness across the portfolio Minimum Qualifications 5+ years of progressive sales leadership experience in the beverage or CPG industryStrong background in territory management, account development, and team leadershipProven track record of driving distribution, growing market share, and leading field sales teamsExperience with pricing strategy, promotional execution, and category managementProficient in Microsoft Office (Excel, Word, Outlook, PowerPoint); experience with CRM, VIP/Encompass, and EDI platforms preferredStrategic thinker with strong business acumen and analytical skillsInspiring leader who builds trust, accountability, and results-oriented teamsPassionate about executional excellence and ensuring freshness and quality of all in-market productsComfortable navigating a fast-paced, dynamic environment while delivering resultsClear communicator who can engage stakeholders at all levels—from sales reps to suppliers Physical Demands Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile devicePhysical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stoopingPhysical demands with activity or condition for a considerable amount of time include driving throughout the day with segments up to 2 hoursMay require lifting/lowering, pushing, carrying, or pulling up to 48lbs EEO Statement Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges. If you have any questions or concerns about whether this posting complies/adheres with local pay transparency requirements, please contact the SGWS talent acquisition team at NationalTA@sgws.com