Rollins Director of Marketing and Communications

About the role

The Rollins Center Director of Communications is responsible for all marketing, communications, and public relations of the Rollins Center and our free, online Cox Campus. The Director will be an effective and relentless spokesperson for our vision of literacy and justice for all, and will communicate precisely and passionately to a wide range of audiences. This position requires the ability to think and plan strategically while managing daily operations. Collaboration with educators, civic and business leaders, philanthropic partners, community partners, and other stakeholders is essential, as is the ability to work independently on major projects. As a valued member of the Rollins Leadership Team, the Director of Marketing and Communications role offers ongoing responsibilities and opportunities to promote the mission and communicate its impact to educators, advocates, families, and children across our city, state, and nationally and internationally. Meeting our mission creates countless new possibilities for children and adults. Language and literacy proficiency changes the course of children's lives and transforms their futures. We are seeking someone to help expand our reach and deepen national understanding of the powerful impact of this work. This person will help us change children's potential into reality.

Responsibilities

• Create, implement, and measure the success of comprehensive marketing, communications, and public relations programs across all functions to enhance our visibility and position within the marketplace and the general public; facilitate internal and external communications; and help elevate the Rollins and Cox Campus brands by extending the reach of our expertise through support of our vision of literacy and justice for all.
• Collaborate with other members of the Rollins Center Leadership Team and the Director of Communications for the Atlanta Speech School.
• Develop and maintain a communications strategy aligned with all functions of the Rollins Center for Language & Literacy, including field- and web-based teams, their programs, and the execution of activities and initiatives within those programs.
• Create and execute social media strategy.
• Develop a communications framework for Cox Campus course launches and other professional learning opportunities and events.
• Write and manage production of internal and external communications, including but not limited to direct email campaigns, stakeholder communications, blogs/op-eds, and collateral materials.
• Partner with community organizations, academic institutions, and government entities to advocate for our mission and build partnerships that drive large-scale change.
• Monitor and adjust data-informed communications activities.
• Ensure the mission and vision are relevant and evident across all communication forms, every time.
• Oversee Atlanta Speech School Rollins Center microsite and Cox Campus marketing website strategy and updates. Ensure the Cox Campus site best represents the Rollins and Cox Campus brands and expertise and maintains a consistent brand identity.
• Coordinate media interest with the Director of Communications at the Atlanta Speech School, maintain regular contact with target media, and respond appropriately to media requests.
• Provide guidance on the best use of the marketing, communications, and PR budget, including awareness of, and recommendations for, presence and sponsorship at conferences and symposiums.
• Lead assigned projects, such as cause-related marketing and special events.