Director of Marketing

Responsibilities

• Shape and lead a multi-channel digital marketing roadmap that supports revenue growth, pipeline development, and brand visibility goals.
• Direct large-scale paid media investments, balancing budget allocation, forecasting, and ongoing optimization to improve marketing return.
• Use performance data and attribution insights to refine acquisition strategies, increase lead quality, and improve conversion outcomes across campaigns.
• Build and manage relationships with leading media and publishing partners to expand reach through sponsored content, native placements, and audience development programs.
• Guide search engine optimization efforts, including technical improvements, keyword planning, and content enhancement to strengthen organic traffic performance.
• Partner with creative, content, web, sales, and executive stakeholders to deliver digital experiences that increase engagement and support business objectives.
• Oversee landing page strategy, website updates, and conversion rate initiatives to create a more effective path from interest to lead.
• Evaluate campaign effectiveness through tools such as Google Analytics and advertising platforms, translating insights into actionable recommendations for growth.
• Establish clear performance indicators, growth projections, and reporting frameworks that inform leadership decisions and support marketing accountability.
• Proven success leading digital marketing strategy within a B2B environment, with ownership of acquisition and demand generation programs.
• Strong experience managing substantial paid advertising budgets across channels such as paid search, paid social, and other digital media platforms.
• Demonstrated ability to analyze campaign performance, attribution, and funnel metrics to improve efficiency and business impact.
• Expertise in lead generation, conversion optimization, and website performance improvement.
• Hands-on knowledge of Google Analytics, GA4, and paid media analytics tools.
• Background in building marketing strategies that strengthen brand awareness while driving measurable pipeline and revenue outcomes.
• Ability to work cross-functionally with sales, technology, creative, and executive leadership teams in a fast-paced setting.

Qualifications

• Proven success leading digital marketing strategy within a B2B environment, with ownership of acquisition and demand generation programs.
• Strong experience managing substantial paid advertising budgets across channels such as paid search, paid social, and other digital media platforms.
• Demonstrated ability to analyze campaign performance, attribution, and funnel metrics to improve efficiency and business impact.
• Expertise in lead generation, conversion optimization, and website performance improvement.
• Hands-on knowledge of Google Analytics, GA4, and paid media analytics tools.
• Background in building marketing strategies that strengthen brand awareness while driving measurable pipeline and revenue outcomes.
• Ability to work cross-functionally with sales, technology, creative, and executive leadership teams in a fast-paced setting.