Director of Marketing
Whitney Rehabilitation Care Center · Hamden, CT · 2 mo ago
On-siteMarketingFull-time
Key Responsibilities
- Campaign daily onsite visits to key referral hospitals.
- Review clinical charts, perform bedside assessments, and determine the appropriateness of referrals for admission to Whitney Rehabilitation Care Center.
- Build and maintain strong, productive partnerships with Hospital Case Managers, Discharge Planners, Physicians, and Social Workers to ensure a steady stream of high-quality referrals.
- Execute strategic marketing plans to meet and exceed monthly admission and occupancy goals for the facility.
- Work closely with the internal admissions team to streamline the intake process, assist with insurance verifications, and conduct facility tours for prospective residents and families.
- Represent Whitney Rehabilitation Care Center at community events, networking groups, and professional seminars to increase local brand awareness.
- Track and report referral trends, conversion rates, and competitor activity to executive leadership.
Qualifications
- Minimum of 3–5 years of experience in healthcare marketing or admissions, specifically within the Skilled Nursing Facility (SNF) or Long-Term Care (LTC) industry.
- Strong ability to read and interpret medical records.
- Exceptional interpersonal skills with the ability to articulate clinical capabilities effectively to hospital partners and families in crisis.
- Proficiency in PCC, Epic and Microsoft Office Suite.
- Mobility: Valid driver’s license and willingness to travel daily to local hospitals and community partners.